ABM Marketing Lead

Summary

Join Paddle as an ABM Marketing Manager to build and scale account-based programs that drive high-quality pipeline and accelerate deal velocity. This role involves developing and managing full-funnel ABM programs across key commercial segments, partnering with channel owners to deliver coordinated campaigns, and acting as a liaison between marketing and sales. You will create personalized customer journeys, leverage AI tools for targeting and optimization, and track ABM performance. The ideal candidate has 5+ years of experience in B2B demand generation or ABM roles within high-growth SaaS, a deep understanding of funnel dynamics, and hands-on experience with tech automation platforms. This position offers a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare, unlimited holidays, enhanced parental leave, and a personal development fund.

Requirements

• 5+ years in B2B demand gen or ABM roles, ideally within high-growth SaaS
• Experience running ABM programs across the spectrum from targeted 1:1 to scaled 1:many
• Deep understanding of funnel dynamics, outbound orchestration, and integrated campaign design
• Hands-on experience leverage tech automation platforms
• Familiarity with marketing automation (e.g. HubSpot, Marketo), Salesforce, and web personalisation tools
• Data-informed and performance-driven, comfortable owning pipeline contribution goals and campaign KPIs

Responsibilities

• Develop and manage full-funnel ABM programs across key commercial segments targeting top accounts using a mix of 1:1, 1:few, and 1:many tactics
• Partner with channel owners (paid, email, web, field) to deliver coordinated ABM campaigns across intent-based advertising, outbound acceleration, direct mail, and nurture
• Act as the connective tissue between marketing and sales aligning on account lists, messaging, and follow-up plans. Build SLAs and feedback loops with BDRs and AEs
• Own the creation of personalised journeys including custom landing pages, email copy, asset tailoring, and in-channel targeting. Leverage AI tools for message variation and rapid execution
• Use AI-based platforms to identify in-market accounts, intent signals, and engagement gaps, continually optimising outreach and creative
• Define KPIs across engagement, lift, pipeline contribution, and velocity. Collaborate with Marketing Ops and RevOps to track ABM performance and attribution

Preferred Qualifications

Experience using AI tools for copywriting, targeting optimisation, or real-time content personalisation

Benefits

• Attractive salaries
• Stock options
• Retirement plans
• Private healthcare
• Unlimited holidays
• Enhanced parental leave
• Annual learning fund
• Regular internal and external training