Channel Marketing Lead

Summary

Join Canonical, a leading open-source software provider, as their Channel Marketing Lead. Reporting to the VP of Marketing, you will lead a team, build a marketing strategy to drive pipeline growth and revenue through key partners, and align with other marketing teams. Responsibilities include executing partner campaigns, engaging the partner community, crafting joint value propositions, managing MDF, driving analytics adoption, mentoring your team, and fostering a culture of optimization. This home-based role (AMER region) requires strong technology ecosystem understanding, demonstrated leadership in aligning partners, and proven success in co-marketing programs. International travel is required up to four times a year. Canonical offers competitive compensation, a performance-driven bonus, and various benefits.

Requirements

• Strong understanding of the technology ecosystem including Silicon, IHV, ISV, ODM/OEMs, cloud service providers and channels is essential for this role
• Demonstrated leadership in aligning diverse partners around Go To Market strategies
• Proven track record of developing and executing successful co-marketing programs in the technology space
• Experience reporting on complex partner marketing activities and touchpoints
• Ability to create a culture of excellence, agility and self-drive in your team
• Curiosity with a habit of continuous learning
• Outstanding communications skills in English, both verbal and written
• Exceptional academic results both at high school and university
• Willingness to travel internationally up to 4 times a year for company events up to two weeks long

Responsibilities

• Building a marketing strategy that drives pipeline growth and revenue outcomes through key partners – Silicon, IHV, ODM, Channel, GSIs, etc
• Aligning with growth, field and product marketing to deliver activities integrated with Canonical’s campaigns
• Owning the execution of partner campaigns across the funnel from recruitment to demand generation programs
• Engaging and elevating the partner community through exceptional content in partnership with the communication, product and alliances teams
• Multiplying our partners’ impact through programmatic approaches
• Crafting bespoke plans and joint value propositions to stand out in the marketplace
• Championing our partner collaboration vision both internally and externally
• Managing the use of Marketing Development Funds (MDF) whether we receive it or distribute it
• Driving the adoption of advanced analytics and reporting tools to continually improve the ROI of partner marketing activities
• Mentoring and developing a diverse team of partner marketers covering our whole spectrum of partners
• Cultivating a culture of continuous testing and optimization

Preferred Qualifications

• Familiarity with a particular vertical (e.g. Telco, Finance, Industrial, Automotive)
• Experience in leading distributed teams across different time zones

Benefits

• Distributed work environment with twice-yearly team sprints in person
• Personal learning and development budget of USD 2,000 per year
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Maternity and paternity leave
• Team Member Assistance Program & Wellness Platform
• Opportunity to travel to new locations to meet colleagues
• Priority Pass and travel upgrades for long-haul company events