Marketing Manager, Accountant

Summary

Join FreshBooks as a Marketing Manager for a 12-month contract, leading marketing strategy and go-to-market activities for the Accountant Channel and Strategic Programs. You will manage growth opportunities, develop and execute marketing campaigns, expand partner program benefits, and create engagement journeys. This role involves collaborating with various teams, reporting on performance, and supporting budget planning. The position can be performed remotely with specific working hours. There's a potential for a full-time transition based on performance and business needs.

Requirements

• Post-secondary education in marketing, communications, or a related field
• 3-4 years of experience in marketing, programs, and/or community building
• Highly developed organization and project management skills with proven success in owning complex projects and initiatives from ideation through to retrospective analysis and reporting
• Experience collaborating with both internal and external stakeholders and influencing cross-functional teams to rally behind shared goals and initiatives
• Experience using data/analytics to infer insights, measure the effectiveness of your work, effectively share it internally and make data-driven recommendations
• Strategic thinking, ability to understand the “big picture” and use creative problem solving to identify gaps, and opportunities and drive results
• Excellent communication skills, including written and verbal, with strong attention to detail and proofreading skills

Responsibilities

• Create and Manage Programs to engage and convert Accounting Professionals on FreshBooks to become Active Referral Partners: Work in collaboration with the Sales, Data, Product and Marketing teams, to identify, engage and convert potential leads within the Accounting Partner customer base to achieve our partner engagement & client referral targets
• Develop a deeper understanding of the customer base, and formulate and launch new programs and offerings designed to engage FreshBooks Accounting Partners
• Develop and execute effective onboarding journeys and continuous engagement touchpoints that create a seamless experience for FreshBooks Accounting Partners
• Lead the creation of an education strategy to equip accounting professionals with the knowledge they need to adopt FreshBooks in their practice, including managing content development and promotion tactics
• Support new product feature releases as the lead for product positioning, messaging and GTM initiatives targeted at FreshBooks Accounting partners
• Report on Performance and Operational efficiency Lead the preparation and dissemination of reporting requirements that monitor the health of our Accountant Channel marketing efforts
• Prepare regular updates and presentations on conversion and engagement campaigns and initiatives, highlighting key findings, successes, and areas for improvement
• Support budget planning and forecasting for key marketing activities, including but not limited to partnerships, events, freelancers, and software
• Create and manage other strategic programs, related to product adoption and growth: This could include providing strategic direction to other programs, unrelated to Accountants. Possible strategic programs could include Payroll (our embedded solution and our integration partners)

Benefits

• Comprehensive health and wellness benefits. Including a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more
• Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster
• Working environments to help You thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi, and those without access to a FreshBooks office receive a home office credit to set up your home office. We are committed to creating supportive and flexible environments to support the best interests of the team, collaboration, and mental wellbeing
• Supportive peer group, mentors, and leaders . We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact
• Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job