Strategic Accounts Marketing Manager

Summary

Join Centric Software as a Strategic Accounts Marketing Manager to lead marketing efforts in EMEA's Food & Beverage and Cosmetics & Personal Care sectors. You will execute the EMEA marketing strategy, collaborating with the sales team to secure major deals. Responsibilities include planning and executing lead generation campaigns and events, building relationships with key accounts, and managing a regional marketing team. This 100% remote position, ideally based in France or the UK, requires 8-10 years of B2B marketing experience in IT/software, a marketing degree, and strong leadership skills. You'll work with top brands and leverage ABM techniques to drive revenue growth. The role involves close collaboration with various teams and a focus on measurable results.

Requirements

• 8 to 10 years’ experience in B2B marketing; IT/software environment is a plus
• Business school degree or equivalent in Marketing
• Strong understanding of marketing for high added value software in complex sales cycles
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Self-motivated, detail-oriented, with strong problem-solving skills
• Autonomous and able to work independently
• Excellent communication and collaboration skills
• Fun and strong team spirit
• Languages: English (native or fluent); a second language is preferred (French, Italian, German)

Responsibilities

• Implementation and execution of the Marketing plan to optimize engagement within specific accounts
• Strategy: create and execute multi-touch marketing plans that focus on demand generation and deal acceleration within our large accounts and most strategic accounts, including ABM-1:1 and 1: few initiatives to help achieve sales revenue goals in the regional market
• Team Leadership: Build and lead a high-performing regional marketing team, fostering professional growth and development – Field Marketing and Content
• Campaigns and Events: plan and execute high profile campaigns (lead gen, thought leadership, awareness, end to end….) and targeted events (mostly VIP dedicated to large accounts) to drive lead generation in top accounts
• Ecosystem and Partners: build and execute a plan to create 3rd party influencers in top partners working with the Centric ecosystem
• Sales Support: develop strong relationships with the Strategic Account Managers and work hand in hand to develop and nurture top accounts
• Collaborate and partner with other marketing functions on campaign concept, custom content requirements, digital marketing support/message testing and creative development to ensure effectiveness for regional listed accounts
• Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the regions
• Build then obsess over metrics to ensure business impact measured by listed account pipeline/bookings, database growth and accuracy for named accounts and account/person engagement scores
• Manage project timelines, quality issues, resources & budget

Benefits

100% remote working position