Senior Account Based Marketing Manager

Summary

Join Fivetran's growing Account Based Marketing (ABM) team as a Senior Account Based Marketing Manager, EMEA and play a pivotal role in driving pipeline acceleration, account expansion, and engagement for key target accounts in the Enterprise New Business segment. Partner with sales, business development, and marketing teams to develop and execute data-driven ABM campaigns. This role will initially be 100% remote, transitioning to a hybrid model in London. You will craft compelling multi-channel campaigns, manage content distribution, create targeted ABM campaigns, collaborate on events, analyze campaign performance, and report on ROI. The ideal candidate will have 5+ years of B2B marketing experience with a focus on ABM, experience in EMEA markets (particularly UK, France, and Germany), and expertise in ABM platforms like Demandbase and Rollworks.

Requirements

• 5+ years of experience in B2B marketing, preferably with a strong focus on ABM
• Proven track record of developing, executing and tracking successful ABM campaigns that drive pipeline and revenue in enterprise accounts, including but not limited to Display, Email, Chat, 1:1 Events, and Gifting campaigns
• Experience working across different EMEA markets - particularly UK, France, & Germany
• In-depth knowledge of the ABM methodology and best practices
• Strong understanding of buyer personas, journey mapping, and account-based orchestration
• Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders
• Experience with ABM platforms such as Demandbase and Rollworks, or similar technologies
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Data-driven approach with a knack for translating data insights into actionable marketing strategies

Responsibilities

• Partner with sales to identify and prioritise high-value enterprise new business target accounts
• Help develop account plans that outline key decision-makers, buying committee dynamics, and specific business challenges
• Craft compelling, multi-channel ABM campaigns designed to engage target accounts across all stages of the buyer's journey
• Manage the personalisation and distribution of high-quality content (e.g., white papers, case studies, webinars) and creation of custom microsites tailored to the specific needs of target accounts
• Create regional, targeted ABM campaigns to build awareness, increase engagement, create new opportunities, and mature pipeline within our top prospect accounts
• Collaborate with the regional marketing team to orchestrate impactful 1:1 & 1:few events to foster deeper relationships with key decision-makers
• Analyse campaign performance using marketing analytics tools and recommend data-driven optimisations for continuous improvement
• Measure and report on the ROI of ABM programs, demonstrating the impact on pipeline generation and revenue growth
• Stay up-to-date on the latest ABM trends and best practices

Preferred Qualifications

• Demandbase Certification
• Proficiency in French or German is a plus

Benefits

• 100% employer-paid medical insurance
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents