Marketing Manager

Summary

Join Ably as a Marketing Manager and play a crucial role in developing and executing marketing strategies to boost brand awareness, generate demand, and support sales efforts. You will manage paid and organic marketing campaigns, optimize content distribution, and manage marketing events. Responsibilities include creating compelling content for various platforms, utilizing data to optimize campaigns, and collaborating with cross-functional teams. The ideal candidate possesses proven experience in LinkedIn campaigns, content creation, and data analysis. Ably offers a remote-first, flexible work environment with numerous benefits, including equity, enhanced holiday allowance, parental leave, home workstation budget, personal learning and development budget, private healthcare, and more.

Requirements

• Proven experience running LinkedIn campaigns (both paid and organic) to support ABM and demand generation
• The ability to create platform-specific content and copy that performs, for channels including LinkedIn, Google Ads and email marketing
• A customer-first mindset, with experience leveraging insights to develop research-backed, engaging content
• Experience in content distribution strategies, including sponsored placements, partnerships, and paid channels
• Strong analytical skills, with the ability to interpret marketing performance data and optimize campaigns accordingly
• Experience designing and running experiments, analyzing results, and using data to drive decision-making

Responsibilities

• Run campaigns end-to-end. You’ll manage paid and organic LinkedIn campaigns to support our wider account-based marketing efforts, working with our Design team, content producers and external contractors to create compelling assets and copy that deliver results
• Drive Ably’s content strategy. You’ll help develop and execute on our content strategy, identifying and surfacing platform-specific content needs (e.g., LinkedIn campaigns, Google Ads) and ensuring that messaging resonates with customers across our channels
• Champion opportunities to reach our ICP. You’ll identify and execute strategies to connect with Ably’s technical ICP where they are, via paid placements, partnerships, and organic content distribution
• Create compelling copy that stands out. You’ll craft copy for LinkedIn, Google Ads, email marketing, and other demand generation efforts, informed by a deep understanding of our audience and their needs
• Use data to measure impact and optimize campaigns. You’ll utilize marketing performance data to analyze effectiveness, run experiments and continuously improve campaigns for better results
• Own marketing events from start to finish. You’ll manage event logistics, secure speakers, drive promotion and maximize impact through pre-event, on-the-day, and post-event activities, in coordination with our sales team
• Collaborate across teams. You’ll enable teams across the business to make the most of events by equipping them with content, assets and swag and ensuring we can capitalize on all available opportunities. And partner with our sales team to get our content in front of our target audience

Preferred Qualifications

• Experience running owned events and supporting sales and engineering teams to maximize the impact of external events
• Experience in managing external contractors (e.g. LinkedIn and Google Ads specialists)
• SEO knowledge to support organic growth efforts
• Familiarity with HubSpot, Google Search Console, SEMRush, and MarTech tools for ABM
• Experience using Asana or similar project management tools
• Experience working with technical personas and developer-focused marketing

Benefits

• A remote-first and flexible work environment. UK-based teams come together in person once per month in our London hub (next to Old Street) and we get together as a company twice per year. Aside from that, you’re welcome to work wherever suits best for you
• Equity. We’re a growing start-up and we want all team to members to share in the success of the company through our EMI share options programme
• Enhanced holiday allowance. Our policy provides Ablyans with 28 days of paid annual leave (27 regular days, plus a day off to enjoy your birthday)
• Enhanced parental leave package, so that you can take the time you need to get to know your new family member, rest and recover
• Home workstation budget of £500 on joining (and £150 p/a thereafter), so that your home office is set up to serve you well and that you have everything you need to work comfortably
• Personal learning and development budget of £1000 annually, and 5% L&D time during working hours to focus on improving your skillset
• Private healthcare with BUPA
• Medical cash plan to cover a range medical and dental costs
• Mental wellbeing coaching and counselling from Self Space
• Monthly wellbeing budget via Juno
• Life assurance and income protection
• Access to Tech & Cycle to Work schemes
• Weekly snack allowance for our end-of-week “Need To Know” meeting
• A fully-paid one-month sabbatical after five years with Ably