Marketing Manager

Summary

Join Airalo, the world’s first eSIM store, as a Growth Manager for Spanish LATAM to lead and execute regional campaign marketing strategies. This role is crucial in driving customer acquisition and brand growth across Latin America. You will be responsible for yearly campaign planning, execution, and measurement across various marketing channels. The position is remote-first and offers benefits such as health insurance, a work-from-anywhere stipend, and annual wellness & learning credits. You will collaborate with regional and global teams, manage content across multiple channels, and analyze performance to optimize strategies. Success in this role requires strong storytelling and copywriting skills, experience in full-stack marketing, and a deep understanding of LATAM markets.

Requirements

• 4+ years of experience in full stack marketing strategy, content marketing, preferably in tech, travel, or mobile first companies
• Proven experience creating and managing full funnel content across owned, earned, and paid channels
• Demonstrated ability to plan and lead 360° regional campaigns, including creative direction and cross-functional collaboration
• Exceptional storytelling and copywriting skills, with the ability to adapt tone and messaging to different platforms and audiences
• General understanding of SEO, marketing analytics and performance tracking tools
• Experience managing content teams, freelancers, and/or agencies
• Native level Spanish, with strong English proficiency
• Deep understanding of LATAM markets, consumer behavior, and cultural nuances
• Comfortable in a fast paced, growth driven, remote-first environment

Responsibilities

• Develop and execute the LATAM go to market strategies aligned with business goals, regional insights, and funnel stage priorities (awareness to conversion)
• Plan and manage and measure 360 multi channel marketing campaigns in collaboration with regional and global teams (brand, content, performance, PR, influencer, product marketing)
• Own and optimize content across multiple channels: landing pages, blog, social media, app stores, email, push, influencer scripts, video, and paid ads
• Ensure content is localized effectively to improve organic visibility and trafficeDrive brand storytelling that resonates with LATAM audiences while remaining consistent with Airalo’s global brand voice
• Collaborate with external/internal writers, creators, agencies, and internal teams to scale content production and local relevance
• Lead content briefs, calendars, and creative reviews to ensure timely and high impact campaigns delivery
• Analyze content performance and funnel impact, using data to guide decisions and iterate on strategy
• Ensure budget efficiency and maximize revenue opportunities across marketing spend

Benefits

• Health Insurance
• Work-from-anywhere stipend
• Annual wellness & learning credits
• Annual all-expenses-paid company retreat in a gorgeous destination