Marketing Manager

Summary

Join CALSTART, a mission-driven organization focused on transportation decarbonization, as their Marketing Manager, Regional Offices. This role is crucial in developing and implementing strategic marketing plans to promote CALSTART's Regional Offices and their programs. You will conduct audience research, create engaging content, manage marketing campaigns, and analyze performance. The ideal candidate possesses 5-7 years of B2B marketing experience, strong project management and communication skills, and proficiency in various digital marketing tools. A Bachelor's degree in a related field or equivalent experience is required. CALSTART offers a competitive salary and generous benefits, including comprehensive health insurance, retirement plan, paid time off, and more.

Requirements

• 5-7 years of professional marketing experience in B2B marketing
• Quick learner with the ability to distill complex programs into easily understood concepts for diverse audiences
• Self-starter with a creative mindset to develop innovative marketing solutions for business challenges
• Strong project management and communication skills with a proven track record of fostering consensus and leading cross-functional initiatives
• Detail-oriented with excellent organizational skills; adept at managing multiple workflows, prioritizing deadlines, and overseeing budgets
• Proficiency in digital marketing tools and platforms, including Monday.com , MailChimp, Hootsuite, Canva, Adobe Suite, Microsoft Office Suite, and Marketing Cloud
• Bachelor’s Degree in Marketing, Communications, Design, or a related field; equivalent professional experience will also be considered
• Genuine interest in sustainability and clean transportation solutions

Responsibilities

• Conduct audience and market research to identify optimal channels for reaching and engaging target audience segments
• Create and draft engaging content, including copy and initial design concepts for collateral, emails, social media, digital advertising, websites, and more
• Develop, plan, manage, and execute multiple campaigns in support of the Regional Offices and their programs
• Monitor, analyze, and report on the performance of marketing campaigns and initiatives, providing actionable recommendations for continuous improvement

Benefits

• 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance
• Retirement plan with generous company contributions
• FSA for Health and Dependent Care
• 3 weeks of vacation time in the first year of employment
• 11 paid company holidays
• Paid sick time
• Paid family leave