Marketing Manager

Summary

Join Coalition as a Marketing Manager to lead field marketing, content, and campaigns in continental Europe. You will collaborate with various teams to drive operational marketing excellence, focusing on launching and expanding cyber insurance products in new European markets (France, Germany, Denmark, Sweden). The ideal candidate thrives in a fast-paced environment, possesses strong technical acumen in commercial insurance, cybersecurity, and technological risks, and demonstrates creative digital communication skills. Responsibilities include leading marketing campaign implementation, organizing new country launch campaigns, designing targeted digital communication campaigns, identifying industry event opportunities, driving marketing enablement, monitoring data quality, enhancing marketing processes, tracking and analyzing regional marketing data, and evaluating new marketing technologies. The role requires 5+ years of marketing operations experience, digital marketing experience, and advanced language skills in French and English. A university degree is required, and the role is fully remote, based in France or Germany.

Requirements

• 5+ years of work experience in a marketing operations function, digital marketing experience is highly desired
• Prior marketing and/or communications experience with financial products is highly desired
• Experience with insurance products is preferred
• Solid knowledge and experience with target EU / EEA countries
• Advanced language skills in French and English, both written and spoken
• Excellent project management and communication experience
• A dynamic, creative and process-driven mindset
• Intrigued by the intersection of people, process, and technology
• A University degree is required (Bachelor or Master degree)
• The role is fully remote but must be based in France or Germany (countrywide location accepted)

Responsibilities

• Lead the implementation of marketing campaigns and programs through driving the coordination of the various marketing functions, and the Business Development teams in continental Europe
• Organize the official launch campaign of individual new country rollouts (Germany, France, Denmark, Sweden)
• Design the creation of targeted digital communication campaigns to reach key business segments and create product visibility
• Identify industry or business event opportunities in relevant countries, and coordinate with the BD and Product teams to ensure presence and brand exposure
• Drive marketing enablement across the EEA teams, through the creation, management, and optimization of marketing-related processes through use of project management tools and documentation
• Monitor and maintain data quality within marketing systems of record (Salesforce, Marketo, and others)
• Direct existing marketing technology stack, evaluate new technologies to assist Coalition’s go-to-market strategy, and act as a key point of contact for regional guidance of marketing tools and technology
• Enhance and operationalize marketing processes related to the broker’s journey – from acquisition through retention – for Coalition’s products and services
• Track and analyze regional marketing data points, closely collaborating with the data science team to create and strengthen measures for success

Preferred Qualifications

• Prior experience in Commercial Insurance, ideally Cyber & Tech insurance, or Financial Lines
• Knowledge of regulations on the marketing & communication of financial services in the EU is a strong plus
• Prior experience working with Salesforce and Marketo
• Additional language skills in German, Danish or Swedish are a plus

Benefits

• 70% medical, dental, and vision coverage, including out-patient treatment
• 25+ paid holidays
• Annual home office stipend
• Statutory pension
• Mental & physical health wellness programs
• Competitive compensation and opportunity for advancement