Marketing Manager

Summary

Join Doctoralia, a leading healthcare platform, as a Marketing Manager to spearhead customer acquisition efforts targeting individual doctors in Brazil. This strategic role demands translating global marketing strategies into local initiatives, managing B2B campaigns, and leading a team. You will closely collaborate with the sales team to build a robust pipeline contributing to revenue growth. The position requires proven B2B marketing experience, a data-driven approach, and strong leadership skills. Doctoralia offers a hybrid or remote work model, along with various benefits including health insurance, paid time off, and professional development opportunities.

Requirements

• Proven track record in B2B marketing with significant experience in planning and executing customer acquisition projects, ideally within the SaaS industry
• Demonstrated ability to design and implement effective marketing strategies focused on acquiring new customers and driving revenue growth
• Hands-on experience with email marketing and/or WhatsApp marketing platforms and best practices, particularly for lead nurturing and conversion
• Strong analytical skills with the ability to interpret marketing data, measure campaign performance, and make data-driven decisions for continuous optimization
• Excellent execution capabilities with a preference for operating in a fast-paced environment and a proactive approach to identifying and solving growth challenges
• Experience leading, mentoring, or managing a team, with a focus on guiding performance and development
• Fluent English communication skills, both written and verbal, for seamless interaction in an international setting

Responsibilities

• Lead the implementation of the marketing strategy tailored for acquiring individual doctors in Brazil, ensuring alignment with global objectives and local market conditions
• Plan, execute, and optimize end-to-end B2B marketing campaigns (online & offline) designed for lead generation and customer acquisition, with a clear focus on ROI and revenue impact
• Evaluate, select, and manage effective marketing channels and tactics to build and engage a robust pipeline of potential doctor clients
• Develop, implement, and refine sophisticated email marketing and/or WhatsApp marketing strategies to build audience rapport and drive conversions
• Collaborate tightly and strategically with the Head of Sales for Individual Doctors to ensure lead quality, smooth handoffs, and achievement of joint pipeline and revenue targets
• Lead, coach, mentor, and develop a team of Marketing Specialists and Content Specialists, fostering a high-performing and collaborative environment

Preferred Qualifications

• Experience working within multinational or global organizations
• Proficiency with specific marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud)
• Familiarity with the healthcare, medical technology, or SaaS industry dynamics in Brazil

Benefits

• Compensatory time off (Banco de Horas)
• Food/Market Voucher
• Medical, Dental, and Group Life Insurance
• Pet Plan
• IFeel app , for emotional comfort
• Gympass for you and up to 3 people!
• Creditas : Payroll loan services, eligible after 6 months of employment
• Stock Options - eligible after 6 months of employment (5 years grace period)
• Birthday Day Off
• Daycare Assistance
• Partnership Club , with discounts ranging from teaching institutions, such as colleges and language learning services
• Referral Program offers up to R$600 per person who stays with us for more than 6 months
• In the event of the passing of loved ones , we offer 10 days off ; if your pet passes away, we offer 2 days . Got married ? 7 days of rest! Did the baby arrive ? We offer 30 days for Dads and 6 months for Moms
• Hybrid: For those living in Rio de Janeiro or Curitiba metro areas, the work model alternates in-office days with work-from-home days, to be aligned with your manager
• Remote: For those residing in other cities across Brazil, the model is 100% remote—but you're always welcome at our offices in Curitiba and Rio de Janeiro