Marketing Manager

Summary

Join Docplanner Group as their TuoTempo Marketing Manager and lead the go-to-market strategy for Spanish and Italian B2B markets. You will report to the CMO, focusing on forecasting growth, managing the marketing budget, and executing sales enablement and marketing campaigns. Collaborate with internal teams like Marketing Operations, Brand, Content, and Digital Operations to deliver marketing plans. This remote-first role, based in Spain or Italy, requires occasional travel. You will develop and execute marketing strategies across various channels, champion a data-driven approach, set KPIs, and optimize marketing channels to drive revenue. Furthermore, you will manage the budget, partner with sales and customer success teams, and build growth plans based on revenue.

Requirements

• 5+ years of experience in marketing, with 3+ years experience in b2b (large accounts) marketing or enterprise market (preferably in SaaS company)
• Ability to lead and influence others across all levels of the company
• Strategic yet hands-on problem solving approach with the ability to quickly absorb complex information, think outside the box, and ruthlessly prioritize in fast-changing environments
• Data-first decision making
• Fluent English, Spanish and Italian

Responsibilities

• Develop, set up and lead execution of the marketing strategy for the Spanish and Italian markets, defining key initiatives across channels (email, events, social, search, video, etc.) in close alignment with global and local teams (e.g. MioDottore in Italy, Doctoralia in Spain for enterprise marketing strategy (events, lead gen, PR etc.))
• Shape content direction and ensure consistency with the global brand voice
• Champion a data-driven approach—prioritize experimentation, testing, and performance analysis to scale what works. Create MVPs, A/B tests, measure results, and scale
• Set performance KPIs and oversee optimization of marketing channels to drive MQLs, MROI, pipeline velocity, and revenue, incl. Reporting on their effectiveness
• Optimize marketing channel performance through setting of KPI’s. Measure and report on the effectiveness of marketing programs and campaigns with the purpose of improving revenue generation, MQLs, MROI, velocity and efficiency
• Own local brand positioning and PR plans for TuoTempo, working closely with senior leadership (Miguel, TuoTempo Managing Director and Local Heads of Marketing)
• Manage budget planning and allocation with a clear focus on business impact and financial goals, revenue gen, sales pipeline impact with view on financial year, quarterly and monthly performance
• Partner with sales and customer success to align marketing efforts with broader go-to-market objectives
• Build growth plans based on revenue through strategic marketing programs
• GTM: develop and provide ownership and leadership for the local GTM plans for each product, segment and persona within the Enterprise segment
• Lead efforts in partnership with Product, Sales and Customer Success to ensure seamless and cohesive lifecycle marketing and communications relative to the customer’s journey and persona
• Influence sales and revenue forecasts during the annual planning cycle
• Work closely with the Global Managing Director and Local Marketing managers to create company objectives and KPIs, annually to ensure complete alignment on revenue targets and that sales, marketing and CS are working together in a fluid GTM motion
• Partner with the local Heads of Sales to co-develop and manage the prospect pipeline and influence activity within the joint funnel
• Partner with the local Heads of Customer Success to co-develop and manage the customer journey, post sale

Preferred Qualifications

Healthcare experience is an advantage

Benefits

• Healthcare insurance – so you can focus on what matters
• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered
• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance
• ESOP (Employee Stock Ownership Plan) after 6 months with us—because we believe in sharing our success!
• Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave
• Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects
• A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment
• Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna