Marketing Manager

Summary

Join Health-E Commerce as a Marketing Manager and contribute to the success of HSA Store's integrated marketing campaigns. You will develop and execute go-to-market strategies, collaborate with internal teams, and manage partner activation plans. Responsibilities include creating targeted messaging, developing compelling product messaging, and tracking campaign performance. You will also support brand differentiation and work cross-functionally to ensure alignment on marketing objectives. This role offers the opportunity to shape the brand presence of HSA Store and make a significant impact on its growth. The ideal candidate will have 3-5 years of experience in integrated marketing campaigns, strong understanding of product marketing principles, and experience with marketing automation tools. This is a fully remote position within the United States.

Requirements

• Minimum of 3-5 years of experience in executing and measuring integrated marketing campaigns, ideally in e-commerce or a similar field, with exposure to both DTC and B2B2C marketing
• Experience in briefing in and overseeing the development of cross-functional assets, such as emails, landing pages, and digital ads, for both B2B2C and DTC audiences
• Strong understanding of product marketing principles and the ability to translate business goals into actionable marketing strategies for both consumer and B2B2C channels
• Experience working with marketing automation tools and analytics platforms, with a focus on using data to improve campaign performance
• Ability to collaborate effectively with creative, e-commerce, business development, and analytics teams to drive alignment and campaign success
• Experience or interest in supporting B2B2C marketing efforts, including creating campaigns and materials for third-party administrators, employers, and partners
• A keen interest in helping shape brand positioning and messaging to differentiate a brand in a competitive marketplace
• Strong organizational skills, with the ability to manage multiple projects and deadlines at once
• Excellent communication skills, both written and verbal, with a focus on concise, clear messaging
• A proactive, problem-solving mindset with the ability to think creatively and strategically
• Must be able to work EST hours

Responsibilities

• Develop and execute go-to-market strategies across both DTC and B2B2C initiatives
• Lead campaign execution in partnership with internal teams to ensure all messaging and assets (emails, landing pages, digital ads, etc.) align with business objectives and brand strategy
• Coordinate quarterly campaign calendars and partner activation plans to ensure timely execution of high-priority initiatives across both DTC and B2B2C partners
• Collaborate with business development and sales to create targeted messaging, campaigns, and enablement materials that resonate with third-party administrators (TPAs) and employer partners
• Brief in and collaborate with the creative team to develop assets that reflect the HSA Store’s value proposition and brand guidelines across all touchpoints
• Support the creation and implementation of brand guidelines that help differentiate HSA Store from competitors, ensuring consistency in voice, tone, and design across all channels
• Help develop compelling product messaging that clearly communicates the value of HSA Store’s offerings to both consumers and partners
• Monitor campaign performance, track KPIs, and provide insights to optimize campaign effectiveness and ROI
• Support test-and-learn strategies to improve user experiences, conversion rates, and ongoing engagement across DTC and B2B2C audiences
• Partner with internal teams and leadership to ensure alignment on marketing objectives and provide consistent updates on campaign progress and results

Benefits

• Compensation: $70,000 - 90,000
• Discretionary Annual Bonus Eligibility: Up to 15%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States