Marketing Manager

Summary

Join GoodLeap as a Marketing Manager to lead and execute marketing initiatives within the mortgage group. Develop and implement strategic marketing campaigns to attract current GoodLeap customers to the mortgage team, supporting company sales goals. The ideal candidate will have experience in traditional and digital marketing, content creation, and analytics, and a good understanding of the mortgage industry. You will manage multi-channel marketing campaigns, oversee content creation, and manage lead generation campaigns. Responsibilities include utilizing SEO, SEM, and social media strategies, tracking campaign performance, and managing the marketing budget. The role requires strong communication, project management, and analytical skills.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred)
• 5+ years of marketing experience, preferably in the financial services or mortgage industry
• Strong understanding of digital marketing, including SEO, PPC, and content marketing
• Proficiency in marketing tools such as CRM systems, Google Analytics, and social media platforms
• Excellent communication, project management, and analytical skills

Responsibilities

• Develop and implement comprehensive marketing strategies to promote mortgage products and services to current GoodLeap customers
• Analyze market trends and customer needs to refine marketing approaches
• Work closely with sales and product teams to align marketing efforts with business goals
• Plan, execute, and monitor multi-channel marketing campaigns (digital, social media, email, print, etc.)
• Oversee content creation, including blog posts, social media, newsletters, and other materials
• Manage lead generation campaigns, analyzing performance metrics and optimizing for results
• Utilize SEO, SEM, and social media strategies to drive website traffic and generate leads
• Track and analyze campaign performance using tools like Google Analytics, HubSpot, or similar
• Use data insights to make informed marketing decisions and adjust strategies as needed
• Manage the marketing budget and allocate resources across campaigns
• Provide regular reports on campaign performance and budget expenditures

Preferred Qualifications

• Familiarity with mortgage industry regulations and compliance preferred
• Experience with customer relationship management (CRM) software preferred
• Creative problem-solving abilities and a results-driven mindset preferred

Benefits

$117,000 - $127,000 per year