Marketing Manager

Summary

Join iHerb's Korea team as a Digital Marketing Manager and lead performance media, driving successful digital marketing initiatives. You will be responsible for managing daily KPIs, pacing, tracking, budgets, and data analysis for all paid marketing. This role requires strong analytical skills and collaboration with internal and external teams. Drive customer acquisition and retention through various marketing tactics, define key metrics, build and execute scalable paid media structures, and report results. Partner with the HQ Paid Marketing team to develop strategies, negotiate media buys, explore new channels, and launch partnerships. Identify industry trends and manage Korea-specific promotions and campaigns. Manage local agencies and support the Korea team in defining commercial strategies.

Requirements

• Minimum 6 years of relevant e-commerce experience
• Bachelor’s degree required
• Must be fluent in Korean and working level English

Responsibilities

• Drive customer acquisition strategies to attract new buyers and increase customer retention through marketing tactics
• Define key metrics to set and measure performance per channel within agreed budgets
• Build and execute scalable paid media structures and activity to ensure we can maximise spend and return
• Report daily, weekly results and progress against spend and sales plan. Analyze channel reports, translate findings into insights and actionable growth tactics
• In partnering with HQ Paid Marketing team, develop paid media strategies aligned with the company’s goals, negotiate local media buys, explore new channels, and launch partnerships to enhance visibility with key focus on growing our customer base
• Identify trends in new media, digital media and the product space, formulate plans and strategies around these trends
• Manage Korea specific promotions, curations and coordinate with global teams on for retention campaigns
• Work with cross-functional teams to create and execute localized campaigns that resonate with local and global customer segments
• Manage local agencies in improving impact and relevancy to Korean customers
• Support Korea team to define commercial strategies and trade marketing calendar to accelerate sales

Preferred Qualifications

• The ideal candidate should demonstrate strong understanding of the e-commerce landscape, global paid channels (such as Google, META), and genuine passion for digital marketing, particularly in driving performance-based results
• This passion fuels their motivation to stay updated with industry trends, experiment with new strategies, and continuously optimize campaigns to achieve the best possible outcomes

Benefits

• Health insurance
• Retirement benefits
• Paid time off
• Life and disability insurance
• Bonuses and incentives
• Professional development opportunities
• Wellness programs
• Family and parental leave