Marketing Manager

Summary

Join iHerb's dynamic team in Japan as a Digital Marketing Manager, driving customer acquisition and retention strategies. You will manage daily KPIs, budgets, and paid marketing campaigns, collaborating with cross-functional teams and external partners. This role demands strong analytical skills and a deep understanding of the e-commerce landscape. You will develop and execute scalable paid media structures, analyze performance data, and identify new growth opportunities. The position requires fluency in Korean and English and a minimum of 6 years of relevant e-commerce experience. Based in Seoul, Korea, this role offers a remote/hybrid work arrangement.

Requirements

• Minimum 6 years of relevant e-commerce experience
• Bachelor’s degree required
• Must be fluent in Korean and working level English
• Strong understanding of the e-commerce landscape, global paid channels (such as Google, META), and genuine passion for digital marketing, particularly in driving performance-based results

Responsibilities

• Drive customer acquisition strategies to attract new buyers and increase customer retention through marketing tactics
• Define key metrics to set and measure performance per channel within agreed budgets
• Build and execute scalable paid media structures and activity to ensure we can maximise spend and return
• Report daily, weekly results and progress against spend and sales plan. Analyze channel reports, translate findings into insights and actionable growth tactics
• In partnering with HQ Paid Marketing team, develop paid media strategies aligned with the company’s goals, negotiate local media buys, explore new channels, and launch partnerships to enhance visibility with key focus on growing our customer base
• Identify trends in new media, digital media and the product space, formulate plans and strategies around these trends
• Manage Korea specific promotions, curations and coordinate with global teams on for retention campaigns
• Work with cross-functional teams to create and execute localized campaigns that resonate with local and global customer segments
• Manage local agencies in improving impact and relevancy to Korean customers
• Support Korea team to define commercial strategies and trade marketing calendar to accelerate sales