Marketing Manager

Summary

Join a dynamic team as the Marketing Manager and take ownership of all marketing efforts, from demand generation and product marketing to content strategy and competitive intelligence. You will be a key player in driving top-of-funnel growth through compelling content, case studies, product launches, and data-driven campaigns. This role is ideal for a self-starter who thrives in fast-paced environments, excels at product marketing, and has a passion for creating engaging content that generates leads.

Requirements

• 2-4 years of experience in marketing , preferably in B2B SaaS or tech startups
• A self-starter who thrives in high-growth environments , you love owning the process
• Expertise in demand generation, content marketing, and product positioning
• A strong storyteller , you can craft compelling messaging that converts
• Data-driven , you use analytics to measure performance and optimize
• Comfortable working with contractors & freelancers to scale execution

Responsibilities

• Execute on communication strategy for product launches using a tiered framework (P1, P2, P3)
• Create sales enablement collateral (one-pagers, pitch decks, battlecards, case studies)
• Own messaging & positioning —work with Product to refine key differentiators and pain points
• Create & maintain competitive intelligence (comparison pages, objection handling guides)
• Manage & optimize the website to ensure clear and compelling product positioning
• Own all email marketing efforts , including
• Product Launches
• Closed/Lost Nurture Campaigns
• Monthly Customer Newsletter
• Segment-Specific Updates to partners
• Support on ABM (Account-Based Marketing) efforts , assist in the creation of tiered lists and marketing collateral required by sales
• Develop and execute an SEO-driven content plan to increase organic traffic & inbound leads
• Own content production , ensuring 2 high-quality articles per week to increase ranking on top keywords
• Track keyword rankings & backlinking efforts using SEMrush or similar tool to ensure visibility on key search terms