Remote Marketing Manager

Summary

As Marketing Manager at inPowered, you will execute marketing strategies to create awareness, generate leads, and support the company's growth objectives by managing demand generation, lead generation, content development, social media management, and digital advertising. You should have a Bachelor’s degree in Marketing or related field, proven experience as a Marketing Manager or similar role, proficiency in marketing automation tools and CRM systems, data-driven mindset, excellent project management skills, strong communication skills, and be a team player.

Requirements

• Bachelor’s degree in Marketing or related field
• Proven experience as a Marketing Manager or in a similar role, preferably in the adtech industry
• Hands-on experience managing and executing paid campaigns - specifically LinkedIn & Google
• Strong knowledge of demand generation tactics, including email marketing, content marketing, SEO, SEM, and digital advertising
• Proficiency in marketing automation tools and CRM systems
• Data-driven mindset with the ability to analyze data and derive actionable insights
• Excellent project management and organizational skills
• Strong written and verbal communication skills
• Team player with a collaborative and results-oriented approach

Responsibilities

• Demand Generation: execute comprehensive demand generation strategies that align with business objectives, leveraging a mix of inbound and outbound marketing tactics
• Lead Generation: manage lead generation programs, including LinkedIn outreach, email marketing, and content marketing, to attract and nurture leads through the sales funnel
• Content Development: Support marketing content creation by collaborating with the team to create compelling marketing collateral, such as whitepapers, case studies, and blog posts, to engage target audiences
• Social Media Management: Oversee social media accounts, develop a content calendar, and engage with the community to enhance brand visibility and engagement
• Digital Advertising: Manage PPC digital advertising campaigns, optimizing for performance and ROI

Benefits

• Unlimited time off
• Benefits paid 100% by inPowered
• 401K offered
• Gym, home internet, cell phone reimbursements