Marketing Manager

Summary

Join Employer.com as a Marketing Manager in Canada! We seek a marketing professional with technical marketing expertise, specifically in open-source ecosystems/Linux and infrastructure. The ideal candidate will possess B2B experience, aligning sales and marketing efforts to drive lead generation and revenue. This role demands campaign execution skills, content and messaging expertise for technical audiences, and the ability to manage a team of three while also contributing individually. The position requires strong organizational skills and a proven track record of successful marketing campaigns. This is a fantastic opportunity to contribute to a growing company within a family of workplace solution companies.

Requirements

• Live in Canada
• Possess technical marketing knowledge – Understanding of open-source ecosystems/Linux, and infrastructure-related marketing
• Have B2B experience
• Possess experience in driving lead generation, demand generation, and campaign execution that supports revenue goals
• Be able to structure, launch, and optimize technical marketing campaigns, ensuring they align with business priorities
• Have expertise in positioning technical products and services effectively for engineering and IT leadership audiences
• Be able to organize marketing workflows, ensuring campaigns are well-structured, deadlines are met, and the marketing function operates efficiently

Responsibilities

• Build and execute marketing programs that drive real results
• Work both strategically (big-picture planning) and hands-on (executing campaigns, working with content, aligning with sales)
• Manage a team and empower them to deliver
• Contribute individually to marketing activities
• Drive lead generation, demand generation, and campaign execution that supports revenue goals
• Structure, launch, and optimize technical marketing campaigns, ensuring they align with business priorities
• Position technical products and services effectively for engineering and IT leadership audiences
• Organize marketing workflows, ensuring campaigns are well-structured, deadlines are met, and the marketing function operates efficiently