Marketing Manager

Summary

Join Employer.com as a Marketing Manager in Canada! We seek a marketing professional with technical expertise, particularly in open-source ecosystems/Linux and infrastructure-related marketing. This role demands strategic planning and hands-on campaign execution, aligning sales and marketing efforts to drive revenue. You will manage a team of three, empowering them to deliver results while also contributing individually. The ideal candidate possesses strong content and messaging skills, understands lead generation and demand generation, and can structure efficient marketing workflows.

Requirements

• Live in Canada
• Possess technical marketing knowledge – Understanding of open-source ecosystems/Linux, and infrastructure-related marketing
• Have experience driving lead generation, demand generation, and campaign execution that supports revenue goals
• Be able to structure, launch, and optimize technical marketing campaigns, ensuring they align with business priorities
• Have expertise in content & messaging, knowing how to position technical products and services effectively for engineering and IT leadership audiences
• Be able to organize marketing workflows, ensuring campaigns are well-structured, deadlines are met, and the marketing function operates efficiently

Responsibilities

• Build and execute marketing programs that drive real results
• Work both strategically (big-picture planning) and hands-on (executing campaigns, working with content, aligning with sales)
• Manage a team and empower them to deliver
• Contribute individually to marketing activities
• Drive lead generation, demand generation, and campaign execution that supports revenue goals
• Structure, launch, and optimize technical marketing campaigns, ensuring they align with business priorities
• Position technical products and services effectively for engineering and IT leadership audiences
• Organize marketing workflows, ensuring campaigns are well-structured, deadlines are met, and the marketing function operates efficiently