Marketing Manager

Keenpac Logo

Keenpac

πŸ“Remote - India

Summary

Join OLIVER, a global leader in building in-house marketing agencies, as their Marketing Manager in Gurgaon, India (remote). This role focuses on raising awareness and driving adoption of Google for Education tools within India's public and private education sectors. You will develop and execute marketing campaigns, manage key partnerships with government entities and educational institutions, and leverage data-driven insights to maximize impact. Success in this position requires a strong background in brand and partner marketing, project management, and a proven ability to create compelling narratives. The ideal candidate will possess excellent communication and analytical skills, along with a passion for education and technology.

Requirements

  • MBA degree and 6+ years of experience in brand marketing, partner marketing and project management
  • Experience managing projects through the complete life cycle with attention to detail
  • Ability to source and create strong impact stories from users
  • Excellent event management capabilities
  • Outstanding written and oral communication skills
  • Excellent problem-solving, analytical skills and impeccable business judgment independently

Responsibilities

  • Create awareness, product understanding and drive demand generation through focused campaigns (online and offline) with public and private sector educators, school leaders and decision markers
  • Lead performance campaigns with OEM, Resellers and Distribution partners
  • Independently run market research and identify actionable user insights
  • Deliver impact narratives by developing success stories, localized assets, impact reports and managing events
  • Identify, prioritize and work with a varied set of partners including governments, educational institutions to enable awareness and capabilities
  • Develop strategy, create content, review performance and enable end to end implementation
  • Measure impact and share overview with internal and external stakeholders

Preferred Qualifications

  • Experience of working in the education/development sector
  • Experience with ongoing partner relationship management; ability to serve as an advocate for accounts internally and work collaboratively to identify opportunities or resolve issues
  • Strong negotiator with a partnership approach; ability to represent Google in agreement discussions and structure terms to achieve strong ongoing partner alignment
  • Ability to interpret legal documents and work with attorneys on specific contract language
  • Ability to localize creative assets
  • Demonstrated analytical success. Demonstrated capacity for developing and understanding strategy
  • Passion for and inquisitive about AI and new technologies
  • Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

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