Marketing Manager

Summary

Join Pepperstone as their Marketing Manager for the Middle East and play a key role in achieving business goals, including lead generation, customer acquisition, retention, and enhancing customer experience. You will be responsible for planning and implementing marketing strategies, managing campaigns across various channels, and collaborating with internal and external stakeholders. The role involves creating engaging content, analyzing data, managing budgets, and identifying new influencer partnerships. You will report on campaign performance and ensure compliance with guidelines. This position offers a competitive salary, bonus scheme, flexible and hybrid working options, and ongoing personal development opportunities.

Requirements

• Bachelor’s degree or undergraduate level in business and/or marketing
• Strong passion for customer centricity
• The ability to think creatively, challenge the status quo and transform the Pepperstone brand
• Excellent written communications skills, exceptional attention to detail
• Strong commercial acumen - able to understand the role of content in the broader business operations and apply commercial thinking to content development
• Planning and time management
• Strong stakeholder and project management skills
• Good collaborator and team player
• A proactive problem solver
• Thrives in nimble, fast paced environments
• Commitment to further learning and development

Responsibilities

• Research, planning and implementation of marketing strategies and initiatives focused on brand positioning, lead generation, customer acquisition and retention for the ME region
• Design, implementation, and management of highly targeted marketing campaigns across an integrated mix of marketing channels, inclusive of website(s), content, social media, and brand
• Plan, deliver and drive the marketing campaigns and initiatives for X2
• Lead, manage and oversee marketing campaigns and social media communications in conjunction with the Marketing Assistant
• Strengthen Pepperstone’s brand awareness, digital presence, customer engagement, site traffic and sales through strategic planning and execution
• Placement of advertising to support Pepperstone’s revenue initiatives through media planning, digital metrics and scientific optimisation of marketing investment
• Set KPIs to closely monitor and provide bi-monthly reporting on campaign performance, including capturing and assessing learnings to ensure continual campaign optimisation
• Partner closely with work alongside internal stakeholders responsible for the array of customer touchpoints such as Sales, Product, Research, SEO and UX teams, to ensure that customers are receiving a consistent and strong brand experience across all channels
• Maintain strong relationships with third parties, including publishers of content and media/advertising agencies
• Work with technology and data science teams to create personalised, timely and relevant customer outbound communication strategies
• Ensure that all marketing materials are produced in accordance with the compliance guidelines based on relevant regions
• Effectively manage the budgets for ME region ensuring we are on target monthly
• Identify, onboard, and manage new influencer partnerships, ensuring alignment with brand strategy; track performance through detailed reporting and deliver clear ROI analysis to inform future campaigns

Preferred Qualifications

Post-graduate qualifications and digital marketing expertise

Benefits

• Competitive salary structure including company bonus scheme
• Annual remuneration review
• Employee referral bonuses for referring top talent to the company
• Genuinely collaborative and friendly culture
• Flexible and hybrid working
• Remote working option - work from anywhere for up to 6 weeks per year
• Ongoing personal development & learning opportunities
• 3 paid volunteering days per year & Workplace Giving Program
• Enhanced Sick leave policy
• 20 days of paid vacation within the first year of employment, increasing to 25 days after one year
• Employee monthly & quarterly recognition programs for outstanding performance and achievements
• Regular events and celebrations
• Comprehensive medical insurance & opportunity to join the Dental scheme