Marketing Manager

Summary

Join PointClickCare as a Marketing Manager and plan, execute, and measure the success of engaging marketing campaigns. You will drive product demand through various channels, collaborating with cross-functional teams. Leverage data to optimize campaigns and create audience-centric content. This role requires 5+ years of B2B marketing experience and expertise in building and scaling cross-functional programs. The position offers a competitive salary, bonus, and comprehensive benefits, including flexible paid time off, retirement plan matching, and wellness programs. Travel is estimated at 10-20%. PointClickCare offers a vibrant culture and opportunities for career advancement.

Requirements

• 5+ years of B2B marketing experience
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to measure Impact and determine improvements
• Experience working closely with sales leaders to develop and execute integrated strategies that drive pipeline growth

Responsibilities

• Work Across a dynamic ecosystem of stakeholders to develop, execute and maintain high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement
• Creations of marketing campaign briefs for project management office to facilitate. Provide clear communication on our goals and KPIs to ensure results
• Regularly dive deep into data reports and dashboard to monitor campaign results and drive strategic decision making to optimize
• Responsible for consuming and leveraging Portfolio narratives to produce audience-centric derivative content
• Seek out ways to utilize marketing automation to improve MQL to SQL process for higher lead quality

Preferred Qualifications

• Experience managing external partners to develop marketing programs
• Experience managing large amounts of data including customer segments and online campaign metrics
• Experience working with sales leaders to develop and execute region-specific strategies

Benefits

• Retirement Plan Matching
• Flexible Paid Time Off
• Wellness Support Programs and Resources
• Parental & Caregiver Leaves
• Fertility & Adoption Support
• Continuous Development Support Program
• Employee Assistance Program
• Allyship and Inclusion Communities
• Employee Recognition