Marketing Manager II

Summary

Join Instacart's Paid Marketing team as a Marketing Manager 1, Paid Shopping! You'll manage Paid Shopping campaigns end-to-end, focusing on Google and Microsoft channels. Responsibilities include campaign optimization, performance monitoring, and collaborating with cross-functional teams. This role requires 5+ years of marketing experience, including hands-on experience with Shopping programs and strong analytical skills. The position offers a competitive salary, equity grants, and remote work flexibility. Instacart provides a dynamic environment where you can make a significant contribution to the company's growth. The ideal candidate will possess strong analytical skills and experience with large product catalogs.

Requirements

• 5+ years marketing experience, with at least 1-2 years of hands-on experience with Shopping programs
• Experience working with product catalogs of over 10k+ SKUs and identifying high-impact feed optimization opportunities
• A strong analytical mindset with deep knowledge of attribution systems & cross-channel attribution, AB testing, and incrementality
• Proven track record of using qualitative and quantitative data to inform decisions and develop actionable insights for key business outcomes
• Highly proficient in Excel/ Google Sheets
• Ability to thrive in a fast-paced and dynamic environment, putting creative problem solving skills to use
• Strong communication skills and experience working in cross-functional teams
• Bachelor’s degree

Responsibilities

• Manage Paid Shopping campaigns end-to-end, including but not limited to: campaign ideation & builds, budget allocation, ongoing bid optimizations, performance monitoring, and reporting
• Find new opportunities to improve scale and efficiency; drive rigorous and iterative experimentation roadmaps across elements such as feeds, targeting, ad formats, bidding strategies, landing pages, etc
• Continually monitor feeds, making sure they are healthy at all times
• Work closely with Data Science, Marketing Analytics, and MarTech on measurement, attribution, incrementality testing, and identifying requirements for new capabilities
• Collaborate with internal teams and external partners to understand and execute on marketplace trends & seasonal events
• Effectively communicate channel performance and test learnings to the broader Marketing team and relevant stakeholders including senior leadership
• Deliver against aggressive growth goals across a suite of metrics (CPA, ROI, ROAS, etc)

Preferred Qualifications

• Prior experience working with large product catalogs (1M+ SKUs)
• Experience working in the on-demand economy and/or startup or high-growth company
• SQL experience

Benefits

• Highly market-competitive compensation and benefits
• Remote work
• New hire equity grant
• Annual refresh grants