Remote Marketing Operations Manager

Summary

Join Unite Us as a Marketing Operations Manager and contribute to the growth of our marketing team by managing tech stack, driving efficiency, and supporting overall growth engine for scale.

Requirements

• 5-7 years experience in digital marketing or marketing operations
• Exceptional communication, interpersonal, and analytical skills
• Proven success managing and delivering on multiple, cross-functional initiatives with minimal supervision
• Project management experience is a plus
• Bachelor’s degree in marketing or a related field
• Solid knowledge in website analytics tools (GA4)
• Demonstrated proficiency in managing and optimizing digital campaigns, marketing automation/email platforms, and analytics
• Familiarity with or ability to quickly learn software technologies such as Google Suite, Zoom, Slack, Salesforce, Pardot, Account Engagement, Asana, etc

Responsibilities

• Ensure alignment and understanding of digital marketing tactics with the organization’s broader digital efforts (Sales, Customer Success, Marketing)
• Develop and optimize marketing tools and technology, marketing program operations (webinars, website, online advertising, field marketing, ABM programs, content syndication, nurture programs, direct marketing), development and optimization of end-to-end program reporting and analytics with focus on pipeline and revenue
• Tactical oversight of our marketing automation platform, and the interactions with other integrated systems such as SalesForce.com, Pardot, Qualified, Clearbit …external data sources, and more
• Identify and manage a variety of marketing technology, data, and service vendors
• Keep a pulse on our tech stack holistically to ensure we are using best practices, avoiding duplicative tools, and data is remaining accurate and up-to-date
• Improve any processes as it relates to our tech stack
• Design, build, maintain marketing performance reporting providing meaningful insights
• Partner with marketing to suggest key areas for improvement
• Oversee the lead flow of all market programs, and coordinate handoff to sales
• Ensure data is syncing seamlessly across platforms (salesforce, pardot etc.) for accurate reporting
• Manage lead segmentation and targeting, email deliverability, data hygiene and cleanup
• Segment and use the marketing database for greater campaign effectiveness
• Develop measurement plans which contain benchmarks and goals for each upcoming program or campaign
• Troubleshoot and QA campaigns, workflows, data issues and other essential marketing ops functions
• Establish and create best practices as it relates to data flowing through systems and to the sales team, marketing campaigns, lead scoring and prioritization, data integrity, and more
• Work with Digital team to plan and execute conversion optimization strategies
• Manage tech stack budget, track ROI, and optimize investments for maximum impact
• Partner with Events Manager to align strategy and track event impact

Benefits

• Remote work
• Target pay range: $85,000-$105,000