Contentsquare is hiring a
Marketing Operations Manager

Summary

Join the team at Contentsquare, a digital experience analytics company dedicated to better customer understanding and making the digital world more human. As a Marketing Operations Manager, you will play a vital role in supporting, managing, and optimizing marketing automation ecosystems, specifically Marketo and Iterable.

Requirements

• Expertise in Marketing Automation
• Deep expertise in Marketo and Iterable with a strong focus on advanced functionalities such as dynamic content, lead scoring, segmentation, and multi-step campaigns
• Technical Proficiency
• Technical proficiency in CRM systems like Salesforce, including experience with custom integrations, API usage, and advanced reporting capabilities
• Data Analysis Skills
• Experience in data analysis using tools such as SQL, Tableau, and Google Analytics
• Project Management Experience
• Demonstrated ability to manage multiple projects simultaneously and successfully lead cross-functional initiatives
• Knowledge of Data Privacy Regulations
• In-depth knowledge of data privacy regulations such as GDPR, CAN-SPAM, and CCPA, with experience ensuring compliance across marketing campaigns and platforms
• Problem-Solving and Troubleshooting
• Strong analytical and problem-solving skills with the ability to troubleshoot and resolve complex technical issues related to marketing automation platforms and CRM systems
• Effective Communication and Collaboration
• Excellent communication and collaboration skills to work effectively with diverse teams and stakeholders, fostering alignment and driving successful project outcomes

Responsibilities

• Support the Entire Customer Lifecycle
• Provide technical support for marketing automation platforms (Marketo and Iterable) to facilitate marketing efforts across the entire customer journey—from lead generation and nurturing to conversion and customer retention
• Collaborate with the Customer Marketing team to ensure smooth platform functionality and integration with other systems
• Technical Support and Platform Management
• Maintain and troubleshoot Marketo and Iterable platforms, ensuring they are effectively supporting marketing operations
• Manage integrations with other marketing tools (e.g., Stripo, landing page tools) and CRM systems like Salesforce to support customer engagement and data accuracy across the customer lifecycle
• Optimize Marketing Technology Stack
• Oversee the integration of Marketo, Iterable, Salesforce, and other marketing technologies
• Lead efforts to automate processes and enhance system efficiencies through advanced scripting, API integrations, and custom solutions
• Work closely with IT, engineering, and data teams to troubleshoot issues and optimize platform performance
• Data Management and Compliance
• Ensure data integrity and governance across all marketing platforms, maintaining accuracy, completeness, and compliance with global regulations such as GDPR, CAN-SPAM, CCPA, and other privacy laws
• Implement data hygiene practices, lead enrichment processes, and manage data synchronization between Marketo, Iterable, and Salesforce
• Cross-Functional Collaboration
• Collaborate with cross-functional teams, including Product, Engineering, Data, Customer Success, Scaled CS, Product Education, and CS Ops, to execute technical and operational strategies that support the entire customer lifecycle
• Drive execution-focused collaboration, ensuring effective communication and knowledge sharing across departments
• Support Experimentation and Analysis
• Assist the Customer Marketing team with technical support for A/B tests and data analysis
• Provide the necessary infrastructure and tools to run experiments, helping optimise customer flows and marketing tactics without directly managing campaign production
• Continuous Improvement and Best Practices
• Proactively identify opportunities to enhance marketing processes and operational efficiencies within the marketing technology stack
• Stay current with the latest trends in marketing technology and operations to continuously elevate Contentsquare's marketing capabilities

Benefits

• Virtual onboarding
• Hackathon
• Various opportunities to interact with your team and global colleagues both on and offsite each year
• Work flexibility: hybrid and remote work policies
• Generous paid time-off policy (every location is different)
• Immediate eligibility for birthing and non-birthing parental leave
• Wellbeing and Home Office allowances
• A Culture Crew in every country to coordinate regular outings such as game nights, movie nights, and happy hours
• Every full-time employee receives stock options, allowing them to share in the company’s success