Marketing Operations Specialist

Summary

Join 6sense's Marketing Operations team as a hands-on marketer to manage and grow the company's contact database, ensuring it supports scalable, account-based go-to-market strategies. Analyze in-focus accounts and identify key personas, enriching the CRM with accurate data. Maintain data hygiene and consistency across systems, collaborating with global marketing and other operational teams. Support segmentation, audience building, and campaign readiness. Leverage 6sense to surface insights and improve go-to-market data quality. Develop and deliver actionable insights through dashboards and reports. Partner with GTM teams to ensure alignment on data, reporting, and campaign execution. This role requires a strong understanding of CRM data management and B2B marketing.

Requirements

• 2+ years of experience in GTM operations, database management, or a related field
• Strong understanding of CRM data management, enrichment strategies, and persona segmentation in a B2B environment
• Hands-on experience with tools like Salesforce and Marketo
• Proven ability to analyze and interpret data to drive decision-making and improve marketing effectiveness
• Experience working with global marketing teams and cross-functional stakeholders (RevOps, SalesOps, and CSOps)
• Excellent Excel skills and comfort working with large datasets
• A detail-oriented mindset with a passion for data hygiene, process optimization, and scalable systems
• Solid understanding of the B2B buyer journey and how to influence it through data and automation
• Strong communication and collaboration skills, with the ability to translate technical insights into actionable strategies

Responsibilities

• Own and manage the health, growth, and enrichment of our Contact database, ensuring it supports scalable, account-based go-to-market strategies
• Use 6sense to analyze in-focus Accounts and identify key Personas, enriching our CRM with accurate, actionable data
• Ensure data hygiene, consistency, and operational sanity across systems
• Collaborate closely with global Marketing teams to ensure the right Personas are identified, maintained, and activated for campaign execution
• Partner with RevOps, SalesOps, and CSOps to align on data standards, enrichment workflows, and reporting needs
• Support segmentation, audience building, and campaign readiness by maintaining a clean, enriched, and campaign-ready Contact database
• Leverage 6sense to surface insights, orchestrate workflows, and continuously improve the quality and performance of our go-to-market data
• Develop and deliver actionable insights through dashboards and reports on marketing performance, pipeline health, and campaign ROI
• Partner with GTM teams to ensure alignment on data, reporting, and campaign execution

Preferred Qualifications

Familiarity with ABM platforms—especially 6sense—is a strong plus

Benefits

• Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options
• We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices
• We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform
• Employee well-being is also top of mind for us
• We host quarterly wellness education sessions to encourage self care and personal growth
• From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds