Marketing Operations Specialist

Summary

Join our team as a HubSpot-savvy Marketing Operations Specialist! Design and execute automated marketing workflows, support outbound engagement, and manage digital touchpoints. This hands-on role demands HubSpot marketing automation expertise, strong communication, and lead nurturing skills. The ideal candidate thrives in fast-paced environments, proactively contributes ideas, and translates business goals into effective marketing campaigns. We offer health insurance, holiday extra pay, flexible hours, a 100% remote position, mental health days, performance-based incentives, and professional growth opportunities.

Requirements

• 3+ years of experience in marketing operations, with a strong focus on HubSpot
• Proven ability to create and optimize complex HubSpot workflows and campaigns
• Excellent verbal and written English communication skills (C1 or higher)
• Comfortable making occasional outbound calls to prospects
• Experience responding to social media inquiries in a brand voice
• Understanding of lead nurturing, segmentation, and funnel optimization
• Strong organizational skills and attention to detail
• Self-starter who thrives in a remote, collaborative environment

Responsibilities

• Build and manage advanced workflows and email nurture campaigns within HubSpot
• Design and implement automated marketing sequences that move leads through the sales funnel
• Conduct strategic outbound calls to engage and qualify leads (not a full-day call role)
• Respond promptly and professionally to inbound social media messages and inquiries
• Track and optimize performance of workflows and campaigns for lead conversion
• Collaborate with internal stakeholders to align messaging and outreach strategies
• Assist in managing and maintaining a consistent social media presence to support brand awareness
• Maintain CRM data hygiene and segmentation strategies in HubSpot

Benefits

• We offer health insurance for contractors
• Holiday Extra Pay
• The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client's needs
• This is a 100% home-based position
• We prioritize the mental health of our team members and offer mental health days to support their well-being
• In addition to the base salary, performance-based incentives are provided
• There is an annual review and appraisal process in place
• There are ample opportunities for professional growth and advancement within the company