Marketing Operations Specialist I

Summary

Join OpenSesame as a Marketing Operations Specialist I and execute and optimize day-to-day marketing campaigns. Collaborate with the marketing team to build, deploy, and improve campaigns across multiple channels. Help power programs that generate pipeline and drive results by working on webinars, email nurtures, events, and lead uploads. This role requires foundational marketing operations experience and a desire to grow expertise in marketing technology and campaign execution. The ideal candidate is curious, tactical, thrives in a fast-paced environment, and enjoys bringing structure to chaos. This remote-first position offers a competitive salary and comprehensive benefits. The role involves up to 15 days of travel per year.

Requirements

• Have foundational marketing operations experience
• Grow expertise in marketing technology and campaign execution
• Be curious, tactical, and thrive in a fast-paced environment
• Take pride in getting the details right and enjoy bringing structure to chaos and collaborating cross-functionally to turn strategy into execution

Responsibilities

• Execute and optimize day-to-day marketing campaigns
• Collaborate with the marketing team to build, deploy, and improve campaigns across multiple channels, ensuring operational efficiency and campaign effectiveness
• Power the programs that generate pipeline and drive results
• Work on webinars and email nurtures, events and lead uploads
• Learn the systems, build relationships, and begin execution
• Meet key stakeholders across Marketing, Sales, and RevOps; join campaign status meetings and begin contributing
• Complete onboarding and gain access to systems (HubSpot, Salesforce, Zoom, Asana, etc.)
• Shadow campaign builds and QA processes and support 1-2 live campaigns (email or webinar)
• Review lead lifecycle stages, scoring model, UTM tracking framework, and campaign reporting dashboards
• Begin mapping the current event upload process and identify documentation gaps
• Create and publish a V1 QA checklist for HubSpot builds that can be shared in Asana and used across programs
• Propose one practical AI use case for campaign or QA efficiency to test in the next 60 days
• Take ownership of recurring processes and support live campaigns
• Independently build, QA, and schedule at least 3 live campaigns (email, webinar, or nurture)
• Own lead upload process and campaign tagging for at least one major initiative
• Draft a structured intake checklist for event uploads
• Contribute to campaign reporting by pulling basic metrics and performance insights
• Conduct a basic email performance audit and surface 2 areas for improvement
• Finalize and share updated Asana templates with the team for all key Marketing Ops workflows
• Present email audit findings with at least 2 optimization ideas to test in future campaigns
• Draft event upload process shared with Event Marketing and RevOps for feedback
• Demonstrate autonomy, improve systems, and deepen technical expertise
• Launch improvements to 1–2 workflows or QA processes
• Partner with Event Marketing to finalize the org-wide event upload process and communication flow
• Lead a campaign retrospective and contribute to a campaign dashboard or report in HubSpot
• Partner with CS2 or internal teams to improve one martech integration (e.g., ZoomInfo or Qualified)
• Build or optimize a reusable campaign asset or email template
• Contribute to 2026 marketing operations roadmap planning
• Finalize event upload process documentation, including SLAs and stakeholder communication plan
• Create internal guide or checklist documenting one optimized campaign ops process
• Share HubSpot-based campaign or email performance report with the marketing team

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Professional development