Marketing Operations Specialist

Summary

Join The Motley Fool's Member Retention team as a Marketing Operations Specialist! You'll be a key player in driving member retention and renewal, directly impacting the company's bottom line. Collaborate with a data-driven marketing team to build and launch multi-channel retention campaigns. Your responsibilities include developing subject matter expertise in marketing systems, coordinating with various teams, creating marketing assets, ensuring quality control, conducting A/B testing, analyzing data, and managing communications. This role requires experience in direct response marketing, customer engagement platforms, content management systems, and HTML/CSS. A detail-oriented, results-driven, and collaborative approach is essential for success.

Requirements

• Experience supporting or leading direct response marketing campaigns
• Experience with customer engagement and messaging platforms, building marketing campaigns to convert or retain customers
• Experience with content management systems, project management tools (Jira)
• Demonstrated experience working with and understanding HTML and CSS
• A “Get It Done” and team-player mentality - you’re a “doer” who thrives on making things happen and puts ego aside
• You’re detail-oriented and have an eye for catching errors, bugs, typos, and inconsistencies in marketing funnels
• Organizational skills and experience coordinating details of multiple marketing campaigns simultaneously
• You’re a results-driven operator who excels at working independently - you enjoy solving problems on your own
• Excellent communication skills - you are frequently described as a team player who keeps communication channels open and clear among several teams
• Poise and adaptability - you remain cool under pressure, think critically, and problem-solve when faced with new challenges

Responsibilities

• Develop subject matter expertise in our marketing and messaging systems to support our multi-channel retention strategies
• Coordinate with marketing managers, copywriters, email operations, product managers, and legal team to build, launch, and maintain retention marketing campaigns
• Orchestrate targeted onsite and email messaging to members that inspires and deepens engagement
• Create and manage marketing assets like emails and landing pages using HTML and CSS
• Provide quality control on our retention marketing campaigns; troubleshoot and remediating issues quickly
• Set up and execute a variety of A/B tests across emails, onsite messages, and landing pages and ensure audience segmentation and targeting conditions are accurate
• Analyze and monitor data to improve retention marketing campaigns, identify opportunities, and generate A/B test ideas
• Anticipate, track, and execute required communications for renewal cohorts

Preferred Qualifications

Experience with Braze

Benefits

Annual Pay Range $70,000 — $90,000 USD