Marketing Operations Specialist

Summary

Join our Marketing Operations team as a crucial member responsible for creating and reviewing campaign assets for demand and lead generation. You will build and meticulously assess emails and landing pages, ensuring error-free assets through a rigorous quality assurance process. A typical day involves managing tasks in Wrike, building marketing campaigns using Knak and Marketo, and collaborating with stakeholders. You will also perform data cleaning and reporting, ensuring data accuracy and consistency. Your work directly impacts other marketing teams and the company's overall success. This role requires strong attention to detail, proficiency in marketing technologies, and excellent communication skills.

Requirements

• Bachelor’s degree or equivalent, preferably in marketing, communications, journalism, liberal arts or engineering
• 2+ years of experience in Marketing Operations, working in a B2B environment
• Salesforce and Marketo proficiency, experience with Knak and Wrike a plus
• Service-oriented attitude and ability to thrive in a fast-paced environment
• Able to manage multiple stakeholders and priorities simultaneously while meeting deadlines under pressure
• Able to work cross-functionally and globally
• Excellent written and verbal communication skills

Responsibilities

• Build, test, and launch email campaigns and landing pages
• Quality control with strong attention to detail
• Partner with the campaign stakeholders to advise on email best practices
• Organize A/B testing on email and landing page assets and suggest testing opportunities
• Create and maintain recurring audience segmentations
• Pull reporting for Marketo campaigns on a weekly/monthly/yearly basis
• Utilize Wrike to manage Marketing Operations campaign requests
• Execute list clean-up for data imports with a focus on completeness, standardization, and de-duplication

Preferred Qualifications

• Experience in HTML and CSS concepts (email and web) preferred
• Fluent in English (other European languages preferred)