Localcoin is hiring a
Marketing Specialist

Summary

The job is for a Marketing Specialist at Localcoin, a digital currency company. The role involves leading SEM and digital marketing initiatives, managing online marketing strategies, and working with teams to launch new products. The position offers a competitive salary, health benefits, a hybrid work environment, professional development opportunities, and a collaborative team culture.

Requirements

• 3-4 years of proven experience in some or all of the following: overall SEM strategy and execution, keyword research and optimization, marketing automation, analytics and Local SEO
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Expertise in Search Console, Tag Manager, Google Ads, SEMrush, and native analytics in social media platforms (e.g., Facebook, Twitter, LinkedIn)
• Knowledge of HTML, javascript, regex a huge plus
• Have a data-driven, analytical mind, and strong math skills
• Seasoned project management skills, a strong sense of initiative, attention to detail
• Creative thinker who can bring in new ideas and approaches to processes

Responsibilities

• Work directly with senior marketing management in planning and implementing marketing campaigns that drive results
• Own the charge in SEO strategy & campaigns including technical, local, and content elements
• Manage and execute online marketing strategies including: display ads, competitive analysis, retention marketing and google ads
• Plan tests, collect and analyze data and results identify trends and insights
• Work closely with internal teams to scale retention marketing efforts
• Execute and optimize the day-to-day operations of digital advertising platforms and full cycle campaign creation
• Provide ongoing analysis and reporting of campaign performance and milestones using Google Analytics and SEMrush
• Work closely with our product team to understand and utilize generative AI outputs for enhancing the organic search performance of our digital assets

Preferred Qualifications

Previous digital agency or digital marketing experience is a plus

Benefits

• Health & Wellness Benefits
• Hybrid & Flexible Office Environment
• Competitive Salary
• Professional Development
• Standups, Demos and Monthly Socials to keep us aligned and connected