Marketing Specialist

Summary

Join Thunderbird, a growing, global, free, and open-source email and productivity app, as a Marketing Specialist. This remote, full-time position will have you supporting the planning and execution of multi-channel marketing campaigns, creating engaging content, managing digital campaigns, and collaborating with various teams. You will monitor campaign performance, research industry trends, and identify process improvements. The ideal candidate has 5+ years of marketing experience across digital, content, social media, or PR, proficiency with marketing tools, and strong analytical skills. Thunderbird offers a competitive salary, comprehensive benefits, and a flexible work environment.

Requirements

• 5+ years of professional, post-graduate marketing experience across digital, content, social media, and/or PR
• Proficiency with marketing tools including email platforms, CRMs, content management systems, and social media schedulers
• Strong experience using analytics tools to track performance and optimize campaigns
• Ability to write and edit compelling content for blogs, social media, and email campaigns
• Experience supporting communication and marketing activities for a global customer base
• Strong organizational skills and ability to manage multiple projects at the same time
• A proactive and innovative approach to problem-solving and campaign ideation
• Ability to align marketing initiatives with business objectives and identify opportunities for growth
• Experience working cross-functionally with internal teams and external vendors to execute campaigns
• Comfortable working in a dynamic, small-business environment and taking on diverse marketing responsibilities
• Great communication skills and the ability to work with a multi-disciplinary, geographically distributed team

Responsibilities

• Support the planning and execution of multi-channel marketing campaigns to support brand awareness, user acquisition, and retention
• Create engaging content for blog posts, social media, email campaigns, and web pages
• Manage paid and organic digital campaigns, including SEM, social media advertising, and SEO efforts
• Monitor and analyze campaign performance metrics to inform strategy and improve ROI
• Collaborate with product, community, and design teams to ensure cohesive messaging and brand alignment
• Coordinate logistics for virtual and in-person events, including webinars and trade shows
• Support the development and formatting of newsletters, including Thunderbird Pro and other product communications
• Research industry trends, competitive landscape, and customer insights to inform marketing strategies
• Collaborate with external agencies, freelancers, and vendors to execute specialized marketing projects
• Identify and implement process improvements to enhance marketing efficiency and effectiveness

Preferred Qualifications

Applicants in the Eastern or Central Standard time zone are preferred

Benefits

• Fully remote work & schedule flexibility
• Latest Laptop and accessories
• Annual Remote Work Stipend
• Monthly Internet Stipend
• Professional Development Stipend
• Industry Conferences
• 24 days PTO per year (prorated)
• Your Birthday
• Year-end Company Shutdown
• Wellbeing Days
• Public Holidays
• Other Paid Leave
• Wellbeing Stipend for Personal / Family Activities
• RRSP Pension Contributions
• Health, Dental, & Vision Insurance
• Disability/Income Protection Insurance
• Life Insurance
• Employee Assistance Program
• Paid Parental Leave
• Paid Sick Days