Marketing Specialist

Summary

Join SugarCRM's EMEA Marketing team as an integral member, executing new business marketing activities in the DACH region. This role supports the direct sales team and channel partners, requiring 2-4 years of B2B marketing experience in Germany within an enterprise software or B2B technology environment. You will develop and execute regional marketing plans, adapt global campaigns to the DACH market, and support the European partner community. Collaboration with various teams is crucial to determine lead generation and channel marketing strategies. Responsibilities include managing marketing material localization, driving ROI of activities, and presenting results to leadership. The ideal candidate possesses strong communication skills, a track record of successful offline marketing programs, and experience with channel networks. A native German speaker based in Germany is preferred.

Requirements

• Energy and creativity along with a minimum of 3 years’ experience of B2B marketing in Germany focussed on pipeline generation
• Excellent communication skills, both verbal and written, in-person and virtual – with a strong ability to work effectively on international virtual teams
• A track record in executing a variety of off-line marketing programmes such as events, seminars, and direct mail that successfully engage target market segments and deliver bottom line results
• Demonstrable experience of marketing to and through an external channel network
• Ability to understand and articulate how technologies deliver business benefits
• A sound understanding of the principles around revenue and pipeline management
• Knowledge of intent-data driven marketing best practices
• Strong spoken and written English language skills
• A native German speaker based in Germany (Munich region preferred but not necessary)

Responsibilities

• Help develop and execute regional marketing plans that build pipeline and align with the strategic and tactical business objectives
• Work closely with our global marketing team to adapt global marketing campaigns and initiatives to the DACH market
• Support the enablement and activation of our European partner community by overseeing channel comms and working with our partners to build out joint marketing plans and programmes using Marketing Development Funds where applicable
• Collaborate with Marketing, Sales, Business Development and Channel leadership teams to determine direct lead generation and channel marketing strategies
• Work closely with our regional sales team to gain buy-in and participation in marketing activities
• Manage and co-ordinate the localisation of marketing material and content (slide-decks, web pages, content, etc.)
• Drive the ROI of activities, tracking and analysing both quantitative and qualitative metrics to determine impact. Use findings to develop and fine-tune plans. Present plans and ROI metrics to marketing leadership and local sales team

Benefits

• Health &Wellness Reimbursement Program
• Educational Resources - Career & Personal Development Program
• Travel discounts
• Bike leasing program option