Marketing Specialist

Summary

Join Clari’s Marketing team as a Marketing Specialist and help bring demand generation programs, digital campaigns, and virtual events to life. You will support the strategy, execution, and optimization of integrated demand generation campaigns, manage and optimize paid media, and track performance metrics. Collaborate with content, design, and sales teams to launch full-funnel programs. Analyze performance metrics to identify areas for improvement and contribute to A/B testing plans. This is a fully remote opportunity in the United States. Clari offers competitive wages and salaries, along with a comprehensive benefits package.

Requirements

• 2–4 years of experience in marketing, ideally within a B2B or SaaS environment
• Hands-on experience supporting virtual events and webinars, with familiarity using platforms like Goldcast
• Proficient with core marketing and CRM tools such as Google Ads, Salesforce, Marketo, ZoomInfo, and ABM platforms like 6Sense or Demandbase
• Comfortable managing campaign tracking, lead flow, and reporting within a CRM and marketing automation systems
• Familiar with analytics tools such as Google Analytics, Looker, or Excel for campaign reporting and insight generation
• Experience launching and scaling demand generation programs across owned, earned, and paid channels

Responsibilities

• Help build and scale GTM marketing and nurture programs to engage key segments and drive revenue outcomes
• Maintain campaign calendars, dashboards, and timelines to ensure visibility and execution across teams
• Support the planning and execution of virtual events and webinars using Goldcast
• Assist in building and optimizing digital campaigns across Google Ads, LinkedIn, and other paid media
• Execute and help refine multi-channel campaigns focused on driving qualified pipeline and aligned with buyer stages and ICP
• Analyze and report on performance metrics (CTR, CPL, ROAS, MQL-to-SQL conversion, cost per opp, pipeline impact, etc.) to uncover insights and improve campaign ROI
• Help manage lead flow and campaign tracking in Salesforce and marketing automation tools
• Collaborate closely with sales to align on lead quality, track opportunity progression, and incorporate feedback into campaign improvements
• Conduct competitor and audience research to support campaign strategy
• Contribute to A/B testing plans for ad creative, landing pages, and email nurture programs

Preferred Qualifications

Exposure to SEO, paid social, or email nurture strategies is a plus

Benefits

• Remote-first with opportunities to work and celebrate in person
• Medical, dental, vision, short & long-term disability, Life insurance, and EAP
• Mental health support provided by Modern Health
• Pre-IPO stock options
• Well being and professional development stipends
• Retirement 401(k) plan
• 100% paid parental leave, plus fertility and family planning support provided by Maven
• Discretionary paid time off, monthly ‘take a break’ days, and Focus Fridays
• Focus on culture: Charitable giving match, plus in-person and virtual events