Product & Content Marketing Specialist

Summary

Join Grace Hill as a Product & Content Marketing Specialist and contribute to impactful marketing initiatives across various SaaS solutions. You will craft compelling messaging, develop engaging content, and support go-to-market strategies. Collaborate with marketing, product management, sales, and customer success teams to ensure effective market positioning. This entry-level role requires balancing creative content development with strategic marketing execution. You will support product positioning, messaging, and go-to-market materials, monitor market trends, and coordinate product launch activities. Content creation responsibilities include blogs, webinars, and customer success stories.

Requirements

• 2+ years of marketing experience within B2B SaaS; PropTech or Multifamily Real Estate industry experience is a plus
• Strong ability to manage multiple projects, prioritize effectively, and work cross-functionally
• Proficient writing, storytelling, and presentation skills
• Experience creating marketing content, such as blogs, slide decks, brochures, and other marketing assets
• Comfortable conducting basic market research and competitive analysis to support marketing strategies
• Strong communication skills, both written and verbal, with an ability to translate complex ideas into clear, engaging messages
• Proactive, resourceful, and team-oriented with a problem-solving attitude

Responsibilities

• Contribute to developing product positioning, messaging, and go-to-market materials that clearly communicate the value of Grace Hill solutions
• Monitor the market trends and competitor activities to help align strategic marketing initiatives
• Coordinate product launch activities across teams to ensure smooth execution and market alignment
• Maintain and update key resources like buyer personas, journey maps, and competitive battle cards
• Understand win/loss insights to inform marketing and sales strategies
• Develop and manage content such as blogs, webinars, customer success stories, and other thought leadership materials that engage prospects and customers
• Collaborate with internal subject matter experts to create educational and engaging content aligned to customer needs and market trends
• Working with the product marketing team, this role will create customer success stories and testimonial content that highlights client outcomes and product value
• Support digital marketing efforts by delivering content optimized for SEO, email campaigns, social, and other channels
• Partner with Demand Generation to activate campaigns that drive awareness, lead generation, product adoption, and customer retention
• Develop sales and customer enablement materials such as slide decks, brochures, one-pagers, playbooks, and other content to help accelerate pipeline conversion and drive migrations
• Maintain up-to-date competitive intelligence and provide tools that empower the sales team
• Collaborate cross-functionally to ensure alignment between marketing, sales, customer success and product initiatives

Preferred Qualifications

Experience with HubSpot, Salesforce, and marketing automation tools is a plus