Marketing Specialist

Summary

Join PENN Entertainment's digital team as a Marketing Specialist and contribute to the success of our casino products. You will assist Marketing Managers in executing marketing strategies, conduct market research, create marketing materials, collaborate with cross-functional teams, monitor campaign performance, organize promotional events, conduct competitor analysis, manage marketing budgets, and stay updated on industry trends. This role requires a Bachelor's degree in Marketing or a related field, 1–3 years of marketing experience (preferably in online gaming or casinos), and proficiency in digital marketing channels and tools. The ideal candidate possesses strong analytical, communication, and organizational skills, a passion for the online gaming industry, and a customer-centric mindset. PENN Entertainment offers a competitive compensation package, comprehensive benefits, a fun work environment, and education/conference reimbursements. The salary range is $60,000–$74,000 USD.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 1–3 years of experience in marketing, preferably in the online gaming or casino industry
• Solid understanding of digital marketing channels and tactics, including email marketing, social media, and content marketing
• Proficient in marketing tools and platforms such as Google Analytics, email marketing software, and social media management tools
• Experience working with CRM platforms (such as Salesforce, HubSpot, or similar) to support customer segmentation, lifecycle campaigns, and reporting
• Strong analytical skills with the ability to interpret data and translate metrics into actionable insights
• Excellent written and verbal communication skills
• Detail-oriented with strong organizational and time management skills
• Ability to work independently and collaboratively in a fast-paced environment
• Passion for the online gaming industry and a customer-centric mindset

Responsibilities

• Assist in the development and implementation of marketing campaigns and initiatives for casino products
• Conduct market research and analyze customer insights to identify trends, opportunities, and target audience preferences
• Support the creation of marketing materials including promotional content, emails, social media posts, and landing pages
• Collaborate with cross-functional teams including 3rd party suppliers, design, and content to ensure cohesive and effective marketing communications
• Monitor and report on campaign performance, tracking key metrics and providing actionable recommendations for optimization
• Assist in organizing and executing promotional events, contests, and partnerships to drive customer engagement and acquisition
• Conduct competitor analysis to stay informed about industry trends and identify areas for differentiation and improvement
• Support the management of marketing budgets, tracking expenses and ensuring cost-effective campaign execution
• Stay up to date with industry best practices and emerging trends in digital marketing and online gaming

Benefits

• Competitive compensation package
• Comprehensive Benefits package
• Fun, relaxed work environment
• Education and conference reimbursements
• Day-one medical coverage
• 401(k) matching
• Annual performance bonus
• Equity package
• Paid time off