Senior Lifecycle Marketing Specialist

Summary

Join Winona, a leading telemedicine company specializing in HRT for women in menopause, as a Senior Lifecycle Marketing Specialist. You will spearhead the strategy and execution of lifecycle programs to drive user acquisition, conversion, and retention. Develop and launch campaigns targeting prospective and existing patients at every stage of their journey, from initial exploration to long-term adherence. This cross-functional role requires a blend of marketing expertise, health communication skills, and operational efficiency. You will leverage data-driven insights to optimize campaigns and improve patient engagement. The ideal candidate will have a proven track record in lifecycle marketing within the health or wellness sector. Winona offers a flexible work environment and a fun, casual atmosphere.

Requirements

• 4+ years in lifecycle or CRM marketing, ideally in DTC health, wellness, or subscription-based services
• Strong command of messaging strategy, conversion copywriting, and behavior-based segmentation
• Experience managing multi-channel campaigns (email, SMS, push) from idea through implementation
• Analytical mindset with comfort reviewing lifecycle KPIs and campaign results
• Highly organized and self-driven — someone who can operate independently in a fast-paced environment

Responsibilities

• Create email/SMS journeys that activate new leads: from ad click to scheduled appointment and prescription start
• Collaborate with content and creative to build high-performing landing page flows and lead magnets (e.g. quizzes, guides, testimonials)
• Work with paid marketing to align lifecycle programs with acquisition messaging and targeting
• Develop educational campaigns for our patients, explain the clinical process, and set patient expectations
• Launch lifecycle sequences to reduce drop-off during intake, medical evaluation, and prescription onboarding
• Use surveys, patient feedback, and data to continuously improve how we explain care and convert intent into action
• Design programs that reinforce long-term adherence, including milestone messages, coaching content, and refill reminders
• Segment patients by duration, progress, and risk of churn to deliver targeted outreach and interventions
• Collaborate with clinical and support teams to automate follow-ups and re-engagement efforts
• Set up A/B tests across flows, copy, and content format to improve key conversion and retention metrics
• Analyze lifecycle funnel data to identify high-leverage segments and drop-off points
• Maintain clean reporting on performance across tools like Customer.io , Retool, or internal dashboards

Preferred Qualifications

• Familiarity with healthcare marketing
• Experience building campaigns in tools like Customer.io , Braze, Klaviyo, or Iterable
• Comfort working with low-code tools (e.g. Zapier, Retool) and light data workflows (e.g. SQL or Airtable)
• A human-first approach to healthcare communication — grounded in empathy, clarity, and trust-building

Benefits

• Flexible hours
• Work wherever you choose
• Fun and casual work environment
• Employee engagement activities and virtual gatherings