Marketing Systems Architect

Summary

Join RevOpsforce as a contract Marketing Systems Architect to lead the design and optimization of AI-driven content workflows and cross-platform marketing system integrations. This crucial role involves modernizing content operations for efficient and compliant processes in project management, content creation, and campaign execution. The position is contract-based and hourly, ideal for experienced professionals seeking fast-paced work and flexibility. Responsibilities include designing and optimizing AI-driven marketing workflows, overseeing cross-platform system integrations, defining content governance policies, and leading change management initiatives. The ideal candidate possesses extensive experience in marketing operations, marketing technology, or systems architecture, along with proven expertise in integrating AI tools into marketing workflows.

Requirements

• 7+ years of experience in marketing operations, marketing technology, or systems architecture
• Proven experience integrating AI tools like ChatGPT into marketing workflows and systems
• Expertise in platforms such as Workfront, Adobe DAM, and Marketo (or similar equivalents)
• Strong understanding of content lifecycles, campaign operations, and governance frameworks
• Familiarity with APIs, automation platforms (e.g., Workato, Zapier), and metadata structures
• Excellent communication and stakeholder management skills
• Ability to think strategically while delivering hands-on execution and support
• Background in managing change and enabling users through training and documentation

Responsibilities

• Design and optimize marketing workflows that incorporate AI-generated content for email, landing pages, and other digital assets
• Define integration points between AI tools and existing marketing systems
• Establish guardrails for AI usage, including approval loops, version control, and quality assurance checkpoints
• Create documentation and training to guide users on best practices for AI-assisted content production
• Oversee data and content flow between platforms, including metadata tagging, asset linking, and automated publishing
• Collaborate with developers or IT to leverage APIs and automation tools for syncing content and triggering marketing actions based on system events
• Define and enforce content governance policies across tools and teams
• Establish naming conventions, taxonomy structures, and usage guidelines that support campaign scalability and compliance
• Develop frameworks that balance speed and brand control, particularly in AI-enhanced content workflows
• Lead or support the rollout of new technologies and workflow changes across marketing and creative organizations
• Create and maintain detailed documentation, process maps, and training resources
• Deliver training sessions, facilitate feedback loops, and partner with cross-functional teams to drive adoption and optimize usability
• Act as a liaison across marketing, legal, IT, and creative stakeholders to ensure alignment and shared understanding of new processes