Marketing Writer, Senior Associate

Summary

Join The Switch Is On, a program of the Building Decarbonization Coalition, as their Marketing Writer! You will create compelling digital marketing content to educate and engage audiences about clean energy. Responsibilities include writing various content formats (e-newsletters, social media posts, website content, etc.), assisting with contractor recruitment, and contributing to user experience content. The ideal candidate has 3-5 years of professional writing experience, a bachelor's degree in a relevant field, and exceptional writing and storytelling skills. This remote position offers a competitive salary ($80,000-$100,000), comprehensive benefits (health insurance, retirement plan, unlimited flexible paid leave, and more), and opportunities for professional development. Some travel may be required.

Requirements

• 3-5 years of professional writing experience, preferably as a marketing writer, copywriter or content creator (portfolio required)
• Bachelor’s degree in journalism, communications, marketing, psychology or English
• Exceptional writing, editing, and storytelling skills
• Highly organized, collaborative, and capable of managing multiple priorities
• Proficiency in crafting persuasive and audience-centric marketing materials
• Strong ability to write for diverse audiences and adapt tone, style, and messaging
• Strong understanding of user experience principles and UX copywriting techniques
• Deep knowledge and application of digital marketing principles, including SEO and SEM
• Data-driven and analytical, with the ability to analyze metrics, report out, and use data to inform content strategies

Responsibilities

• Write and edit engaging e-newsletters, email nurture campaigns, social posts, and product promotional materials
• Develop sales collateral, website content, landing pages, and digital marketing content that aligns with marketing goals
• Produce blogs, video scripts, storytelling pieces, and other audience-focused materials to enhance brand presence
• Assist in editorial calendar creation, fulfillment, and management
• Leverage existing content from partners and the asset library to create fresh, relevant materials
• Translate and transcreate print and digital content
• Craft recruitment materials to attract contractors to the Contractor Finder network and support ongoing engagement with emails, newsletters, and other communications
• Collaborate with internal teams to develop training and onboarding materials for new recruits
• Develop clear, concise, and user-friendly content for our digital tools (contractor finder, incentive finder, product finder)
• Collaborate with the UX team to ensure content supports a seamless user journey; refine copy based on user feedback, A/B testing, and analytics
• Assist in the development and management of SIO’s writing guides
• Ensure all content aligns with our brand voice, style guidelines, and messaging framework
• Serve in editorial role; Provide copy edits and guidance to ensure clarity, accuracy, and quality
• Research, understand, and grow target audience personas, tailoring content to meet their specific needs and preferences
• Design and write content that drives audience engagement, conversions, and retention
• Monitor the performance of content and campaigns, using data insights to refine strategies and improve results
• Provide monthly reporting on content performance and optimization plan
• Serve on rotating team for social media management and community engagement

Preferred Qualifications

• Marketing automation: Hubspot
• Project management: Asana
• Analytics: MixPanel and Google Analytics
• Content management: Builder.io and Semrush
• Social media management: Sprout Social
• Operations and communications: Google Workspace, Slack, Zoom

Benefits

• Paid health insurance coverage
• Retirement benefits with company matching
• Unlimited flexible paid leave
• 12 paid holidays
• Access to professional development resources
• Remote work