Generation is hiring a
Marketing Associate

Summary

The Marketing Associate will assist in the planning, execution, and operational management of Generation's marketing efforts. The role requires 3 years of general marketing experience, project management skills, knowledge of digital marketing campaign development and management, data analysis, and a problem-solving mentality.

Requirements

• 3 years minimum of general marketing experience
• Experience in Project Management
• Knowledge of digital marketing campaign development and management
• Good experience with data analysis and marketing campaign performance
• Some level of marketing budget control management experience

Responsibilities

• Assist in the planning and execution of marketing strategies and campaigns
• Support the development and implementation of marketing plans to achieve business objectives
• Manage daily operational tasks related to marketing projects
• Coordinate with internal teams and external agencies to ensure smooth execution of marketing activities
• Support various digital marketing initiatives, including social media
• Assist in briefing for the creation of several content and managing digital channels performance to drive brand awareness and customer engagement
• Brief and collaborate with designers, writers, and other team members to produce high-quality marketing materials
• Assist in allocating and managing media budgets to maximize campaign performance
• Monitor and track media spending to ensure alignment with budget and strategic goals
• Analyze marketing campaign performance using data and analytics tools
• Provide insights and recommendations to optimize campaign effectiveness and ROI
• Maintain excellent communication with internal teams, external agencies, and stakeholders
• Prepare and present reports on marketing activities, performance, and outcomes
• Support initiatives to increase brand awareness and customer engagement
• Report to the marketing team to ensure alignment and collaboration on all marketing activities
• Participate in team meetings and brainstorming sessions to contribute ideas and solutions
• Provide administrative support for marketing projects
• Assist with other marketing-related tasks and projects as needed

Preferred Qualifications

Ability to self-motivate and self-manage projects (although support and guidance will be always remotely given and be available)