Summary
Join Generation as Marketing Associate to assist in planning, execution, and operational management of marketing efforts, supporting digital marketing campaigns and agency work management.
Requirements
- 3 years minimum of general marketing experience
- Experience in Project Management (dealing with different internal and external stakeholders at different seniority levels β including service providers like agencies and business partners)
- Consistent knowledge of digital marketing campaign development and management, with a solid understanding of how social media works (e.g.: Facebook, Instagram, X, LinkedIn, Snapchat, TikTok, Google ads paid search, Google display, YouTube) as well as direct marketing (e.g.: email marketing)
- Good experience with data analysis and marketing campaign performance (using tools like Excel and platforms like Google Analytics)
- Some level of marketing budget control management experience
- Self-motivated and ability to self-manage projects (since this is a remote work position)
- Problem-solving mentality and can-do attitude with proactiveness, flexibility, and teamwork behavior
Responsibilities
- Assist in the planning and execution of marketing strategies and campaigns
- Support the development and implementation of marketing plans to achieve business objectives
- Manage daily operational tasks related to marketing projects
- Coordinate with internal teams and external agencies to ensure smooth execution of marketing activities
- Support various digital marketing initiatives, including social media
- Assist in briefing for the creation of several content and managing digital channels performance to drive brand awareness and customer engagement
- Brief and collaborate with designers, writers, and other team members to produce high-quality marketing materials
- Assist in allocating and managing media budgets to maximize campaign performance
- Monitor and track media spending to ensure alignment with budget and strategic goals
- Analyze marketing campaign performance using data and analytics tools
- Provide insights and recommendations to optimize campaign effectiveness and ROI
- Maintain excellent communication with internal teams, external agencies, and stakeholders
- Prepare and present reports on marketing activities, performance, and outcomes
- Support initiatives to increase brand awareness and customer engagement
- Report to the marketing team to ensure alignment and collaboration on all marketing activities
- Participate in team meetings and brainstorming sessions to contribute ideas and solutions
- Provide administrative support for marketing projects
- Assist with other marketing-related tasks and projects as needed