WillowTree is hiring a
MarTech Engineer

Summary

The job is for a MarTech Engineer in Growth Marketing at WillowTree, a TELUS International Company. The role involves helping Fortune 500 companies with their digital transformation goals and working with various marketing technologies. The position can be hybrid or remote with travel expected.

Requirements

• Masters Degree with 2 years of experience or a Bachelor's Degree in business, marketing, communications, or other closely related fields with 3+ years of experience in a client-facing marketing strategy role or account management role
• Experience successfully developing and leading multi-phase projects with various stakeholders
• You’ve led diverse teams and mentored staff
• An excellent writer with great communication skills
• Experience with effective reporting: analytics, attribution, ad serving, CDPs and CRMs, push, email marketing, social media
• Advanced knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, automation, etc
• Proven success in planning and deploying integrated digital marketing campaigns to drive acquisition, increase retention, or improve customer long-term value
• Experience integrating with data warehouses (e.g. Redshift) and BI tools (e.g. Looker)
• Knowledge of various mobile growth tools, including Segment, mParticle, Branch, AppsFlyer, Amplitude, Mixpanel, Google Marketing Cloud, Salesforce, Braze, and Leanplum

Responsibilities

• Conduct discovery engagements to determine a client’s optimal marketing tech stack
• Lead complex business/technical integrations across a variety of client apps and tools such as Mixpanel, Segment, Amplitude, Branch, Braze, Airship, and mParticle
• Create technical documentation for engineers that outlines and communicates specific project needs by sprint following agile frameworks
• Drive ongoing client success and satisfaction, by determining the scope of various engagements, communicating regularly with various stakeholders, and learning business goals and technology infrastructure
• Train clients on how to use their mobile growth stack and advise on best practices
• Lead ongoing marketing service engagements, outcomes-based analytics, and data reporting to demonstrate ROI for clients
• Calibrate technology platforms to align with business metrics, including audience segmentation, analytics dashboards, email automation, and more
• Resolve a wide range of customer needs from basic education to technical operations
• Develop relationships with mobile technology vendors to develop customized solutions for clients

Benefits

• Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
• Life & Disability Insurance
• 401K matching
• Flexible paid time off & paid company holidays
• Parental Leave
• Employee Share Purchase Plan
• Employee Assistance Program (EAP)