CRM Specialist

Summary

Join Raven, a unique consulting, creative, and technology firm, as a CRM Specialist. You will play a key role in planning and executing CRM strategies across various channels (email, push notifications, etc.), collaborating with other specialists to optimize customer acquisition and retention. Responsibilities include managing media initiatives, sharing insights with other teams, reporting on campaign performance, and defining target audiences. The ideal candidate possesses 3-5 years of experience in CRM, Business Intelligence, or Marketing, along with proficiency in Salesforce and other CRM platforms. Raven offers a supportive work environment with work-life balance, remote work options, and unique benefits like a birthday afternoon off and moving day support.

Requirements

• Be a Commercial or civil engineer, publicist or professional of related careers
• Have 3 to 5 years of experience in CRM, Business Intelligence, Data & Analytics or Marketing areas
• Operate office software such as Google Suite and/or Microsoft Office

Responsibilities

• Plan and execute the CRM and/or CEP exploitation strategy using platforms like Salesforce, Adobe Experience Cloud, Microsoft Dynamics, or similar
• Monitor channel acquisition and retention KPI targets
• Co-own the journeys in CRM along with the D&A Specialist and MarTech Specialist
• Coordinate content, design, and basic and advanced asset building guidelines for campaigns
• Maintain a global view of all CRM initiatives and projects and possess operational capability to increase acquisition and retention results
• Manage own media initiatives and campaigns, mainly Email, Push and SMS
• Share insights and learnings with the Paid Media, Content, Design and other teams
• Report to Content and Design teams for Always On and Spot campaigns
• Define first source audiences in conjunction with Data & Analytics
• Lead experimentation initiatives in conjunction with Product and other areas
• Lead A/B Testing in own channels in conjunction with Content & Design

Preferred Qualifications

• Have Salesforce Trailblazer certification
• Possess knowledge in digital marketing strategies
• Have experience with Salesforce Marketing Cloud (Email & Mobile)
• Have experience with Salesforce Sales Cloud- Salesforce Service Cloud
• Have experience with Microsoft Dynamics 365
• Have experience with Email Marketing
• Have experience with SMS & WhatsApp Marketing
• Have advanced usage of Microsoft Excel and/or Google Sheets
• Have knowledge of SQL
• Have knowledge of Microsoft Access
• Have knowledge of Python

Benefits

• Salary can be paid in USD
• Afternoon off on your birthday
• Support for moving into a new home
• Ability to recommend profiles for open positions
• Remote work option within your country