Measurement Lead

Summary

Join Kard's Data team as Measurement Lead and own the evolution of how we showcase our work's impact to partners. Design and implement incrementality and attribution frameworks, run experiments, build reusable methodologies, and deliver actionable insights to clients. Collaborate with various teams to integrate measurement tools into our platform, analyze performance trends, inform strategy, and advocate for transparent measurement. Continuously improve internal processes and stay current with industry advances. This high-impact individual contributor role requires strong analytical and communication skills and a collaborative mindset.

Requirements

• 5–8 years in marketing measurement, experimentation, or analytics, ideally in adtech, martech, fintech, or marketplaces
• Expertise in causal inference, experimentation design, and attribution methods, including randomized controlled trials, pre/post analysis, synthetic controls, and matched markets
• Proficiency in SQL and Python, with experience analyzing large datasets
• Ability to communicate complex statistical concepts and business-impactful insights clearly to technical and non-technical audiences
• Familiarity with attribution models (e.g., last-touch, multi-touch, algorithmic) and lift testing frameworks
• Experience collaborating with revenue-facing teams and advising partners
• Strong written, verbal, and data visualization skills
• Bachelor’s or Master’s in Statistics, Economics, Computer Science, or related field
• Curious, collaborative, humble, and business-minded with a bias for action
• U.S. core business hours availability and willingness to travel for company meetings

Responsibilities

• Design and implement incrementality and attribution frameworks to measure program impact
• Run experiments and lift studies using rigorous causal inference techniques
• Build reusable methodologies and playbooks for measuring performance across campaigns and partners
• Deliver experimental results and actionable insights to clients
• Partner with GTM teams to educate and advise customers on measurement best practices
• Collaborate with Product, Engineering, and Data Science to integrate measurement and experimentation tools into our platform
• Analyze performance trends, uncover insights, and inform strategy and product direction
• Advocate for transparent, business-relevant measurement across the organization
• Continuously improve internal processes for campaign analysis, test design, and reporting
• Stay current with industry and academic advances in marketing measurement and experimentation

Benefits

• Flexible PTO, with a minimum requirement to take one day off a quarter, ten days a year, promoting mental well-being
• Observance of 11 Federal Holidays, plus an additional day each for Black Friday and Christmas Eve (US employees only)
• Health, Dental and Vision Insurance
• 401k with employer match (US employees only)
• Coworking space and WFH setup reimbursement
• Company Offsites two times per year for planning, team-building, and networking