Senior Ads Measurement Lead

Summary

Join Reddit's Marketing Sciences team as a Sr. Ads Measurement Lead and help advertisers succeed on our platform. You will drive value by testing, learning, and improving Reddit's performance as a media platform. Daily responsibilities include advertising measurement execution, strategy, client consultation, vendor relationships, and collaboration with internal teams. Leverage measurement results to drive client growth, developing benchmarks and optimizing strategies. Develop mutual learning plans with clients and consult across various measurement types. Work with vendors and advertisers' analytics teams to understand methodologies and consult on their impact. Support go-to-market teams with measurement expertise and insights.

Requirements

• 6+ years of experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client or agency partner – with at least 1 of those years working in digital advertising
• Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, multi-touch attribution (MTA) and media mix modelling (MMM)
• Knowledge of North America Measurement solutions, vendors, and norms
• A knowledge of experimentation and familiarity with the underlying statistical methods
• A strong background in the execution, analysis, and presentation of quantitative advertising research
• Experience working closely with and developing relationships with analytics professionals at advertisers and advertising agencies
• Experience working with measurement vendors, product management, and product marketing teams to bring new services and capabilities to life at a technology company
• A working knowledge of advertising technology, including ad serving, targeting, optimization and relevant data flows
• Exceptional written and oral communication skills – you’re articulate and engaging

Responsibilities

• Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation, vendor relationships, and working closely with Reddit’s sales, product, and product marketing teams
• Leverage measurement results to drive business growth for our clients - developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness
• Develop and execute mutual learning plans with clients in order to co-develop Reddit best practices.  Work and consult across a breadth of measurement types including brand lift, conversion/sales lift, multi-touch attribution and media mix modeling
• Work with measurement vendors and with advertisers’ internal analytics teams to understand methodologies and consult with clients on their impact on Reddit
• Support our go-to-market teams with your measurement expertise, industry knowledge, and insights

Benefits

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k Match
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Reddit Global Days off
• Generous paid Parental Leave
• Paid Volunteer time off