Measurement Science Lead

Summary

Join Instacart's Measurement Science Team as a seasoned analytics expert in lift measurement, attribution, and advertising efficacy. You will leverage multi-retailer data to showcase the impact of ads on consumer behavior, representing Instacart's measurement solutions to advertisers and agency partners. This role offers the opportunity to work with top CPG brands, providing strategic direction and building client relationships through high-quality insights. You will be responsible for setting up and monitoring advertising effectiveness studies, presenting results, and advising on marketing best practices. The position requires a quantitative background, extensive experience in data analytics and advertising measurement, and strong communication skills. Instacart offers a flexible work environment and competitive compensation and benefits.

Requirements

• Bachelor’s Degree in a quantitative field such as Engineering, Mathematics/Statistics, Finance, Economics, Business
• 4+ years of experience in data and measurement, management consulting fields, statistical data analytics and general love of data
• 2+ years of relevant experience within advertising efficacy and research, media/marketing measurement
• Broad knowledge of how advertising measurement ecosystem works along with familiarity towards statistical significance testing, attribution such as last-click and multi-touch, A/B testing, lift/incrementality testing, Randomized Control Trial experiments, Marketing Mix Modeling, Bayesian analysis etc
• Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner
• Proactive approach and the ability to juggle multiple projects at the same time
• A track record of communicating nuanced data-driven insights to a range of audiences and building/influencing client relationships
• Hands-on data analysis experience with standard technical tools like SQL, R/Python, etc
• Familiarity with visualization tools such as Tableau and Mode

Responsibilities

• Setup and monitor advertising effectiveness studies for our clients using our measurement solutions and products
• Engage in client conversations, presentations of results and partner internally with cross functional and specialist teams to advise on marketing best practices using evidence based insights
• Serve as day-to-day trusted measurement advisor with cross functional teams
• Prove the value of Instacart ads using experimentation and experience
• Work on solutions which support your team’s most important goals. Reprioritize work when efforts aren’t positively impacting the team’s success metrics or addressing the needs of stakeholders and users
• Work with collaborators to identify new ways of delivering results that balance speed and quality
• Initiate clear, continuous communication with teammates and stakeholders in an impactful way that does not just inform, but guides decision making

Preferred Qualifications

• 2+ years of conducting and presenting lift measurement studies to clients
• Experience directing sales teams in an analytic/quantitative capacity
• Domain expertise in Retail Media Ads, Programmatic Ads, or Connected TV Ads

Benefits

• Highly market-competitive compensation and benefits
• Remote work
• New hire equity grant
• Annual refresh grants
• $131,000 — $145,000 USD (CA, NY, CT, NJ)
• $125,000 — $139,000 USD (WA)
• $120,000 — $133,000 USD (OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI)
• $108,000 — $120,000 USD (All other states)