Measurement Science Lead

Summary

Join Instacart's Measurement Science Team as a seasoned analytics expert in lift measurement, attribution, and advertising efficacy. You'll leverage multi-retailer data to showcase the impact of ads on consumer behavior, advising top CPG brands and agency partners. This role offers a unique opportunity to provide strategic marketing direction, build client relationships, and contribute to a team focused on proving the value of Instacart ads through experimentation and data-driven insights. The position is remote and offers a competitive compensation and benefits package, including equity grants. Instacart is a Flex First team, offering flexibility in work location.

Requirements

• Bachelor’s Degree in a quantitative field such as Engineering, Mathematics/Statistics, Finance, Economics, Business
• 4+ years of experience in data and measurement, management consulting fields, statistical data analytics and general love of data
• 2+ years of relevant experience within advertising efficacy and research, media/marketing measurement
• Broad knowledge of how advertising measurement ecosystem works along with familiarity towards statistical significance testing, attribution such as last-click and multi-touch, A/B testing, lift/incrementality testing, Randomized Control Trial experiments, Marketing Mix Modeling, Bayesian analysis etc
• Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner
• Proactive approach and the ability to juggle multiple projects at the same time
• A track record of communicating nuanced data-driven insights to a range of audiences and building/influencing client relationships
• Hands-on data analysis experience with standard technical tools like SQL, R/Python, etc
• Familiarity with visualization tools such as Tableau and Mode

Responsibilities

• Setup and monitor advertising effectiveness studies for our clients using our measurement solutions and products
• Engage in client conversations, presentations of results and partner internally with cross functional and specialist teams to advise on marketing best practices using evidence based insights
• Serve as day-to-day trusted measurement advisor with cross functional teams
• Prove the value of Instacart ads using experimentation and experience
• Work on solutions which support your team’s most important goals. Reprioritize work when efforts aren’t positively impacting the team’s success metrics or addressing the needs of stakeholders and users
• Work with collaborators to identify new ways of delivering results that balance speed and quality
• Initiate clear, continuous communication with teammates and stakeholders in an impactful way that does not just inform, but guides decision making

Preferred Qualifications

• 2+ years of conducting and presenting lift measurement studies to clients
• Experience directing sales teams in an analytic/quantitative capacity
• Domain expertise in Retail Media Ads, Programmatic Ads, or Connected TV Ads

Benefits

• Highly market-competitive compensation and benefits
• Remote work
• New hire equity grant
• Annual refresh grants
• $113,000 — $125,000 CAD (base pay range for Canadian candidates)