Measurement Science Manager II

Summary

Join Instacart's Measurement Science Team as an experienced analytics professional specializing in advanced experimentation and attribution modeling. You will develop sophisticated measurement solutions demonstrating the effectiveness of advertising on the Instacart platform, utilizing multi-retailer first-party data to understand advertising impact on consumer behavior. This role involves representing Instacart's measurement capabilities to CPG brands and agency partners. Success requires analytical expertise and the ability to build strategic partnerships. The team is advertiser-facing, using experimentation and custom analytics to help advertisers understand their ad spend effectiveness. The position offers a unique opportunity to work with a flexible remote-first work policy.

Requirements

• Bachelor’s Degree in a quantitative field such as Engineering, Mathematics/Statistics, Finance, Economics, Business
• Strong SQL skills and proficiency in statistical programming (Python/R) to create and validate custom analytical solutions
• 6+ years of experience in data and measurement or consulting fields with demonstrated expertise in statistical data analytics
• 3+ years of relevant experience within advertising efficacy, media/marketing measurement, and experimentation
• Advanced expertise in experimentation techniques, including A/B testing, holdout designs, and incrementality measurement
• Strong data storytelling and advanced visualization skills using tools like Tableau or Mode
• Experience developing self-service tools and dashboards for stakeholders
• Track record of turning analytics insights into strategic recommendations that drive business outcomes
• Track record of operating independently, demonstrating curiosity, active listening skills, creativity, and delivering results in a highly organized manner

Responsibilities

• Design and execute advanced experiments that prove advertising value and optimize campaigns, delivering actionable insights that drive business decisions
• Analyze experiment data to produce nuanced recommendations for improving ad performance and measurement outcomes
• Tailor measurement approaches to meet stakeholder needs, by developing innovative metrics and data visualizations that reveal deeper business insights
• Proactively partner with stakeholders to shape media measurement strategies and address complex challenges, navigating through ambiguous measurement questions
• Present experimental findings and other data-driven insights with an executive presence to senior clients, educating them on methodologies and ensuring alignment on actionable insights
• Lead discussions, trainings, and Q&A sessions as a thought leader on ad measurement and experimentation to inspire confidence in measurement outcomes with clients and internal teams
• Identify strategic opportunities, including client upsell potential or internal operational improvement needs, informed by data-driven insights
• Develop customized analytical solutions, including code, dashboards, and self-service tools with data-driven enhancements either through client works and/or project initiatives

Preferred Qualifications

• 4+ years of conducting and presenting lift measurement studies to clients
• Experience directing sales teams in an analytic/quantitative capacity
• Advanced knowledge of statistical techniques including marketing mix modeling, Bayesian analysis, and causal inference
• Ability to automate processes using AI-driven tools and workflows
• Technical expertise in advanced experimental methodologies including A/A testing, SRM detection, and statistical techniques that ensure measurement validity and reliability
• Comprehensive knowledge of ad auction mechanics, targeting algorithms, and attribution models
• Travel up to 20% is required for this position

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work
• This role is remote
• The base pay range for a successful candidate is dependent on their permanent work location
• This role is eligible for a new hire equity grant as well as annual refresh grants