Media Analyst

Summary

Join our team as a Media Analyst and shape the future of legal marketing! You will leverage data-driven insights to make impactful media decisions across various channels. Transform complex campaign data into actionable intelligence, influencing our media strategy and driving client growth. Responsibilities include analyzing media performance, developing reporting frameworks, conducting competitive analysis, and optimizing campaigns. You will create compelling presentations and evaluate new analytics platforms. This role requires strong analytical, communication, and problem-solving skills, along with experience in media analysis and proficiency with relevant tools. We offer a competitive salary, remote work, PTO, retirement matching, and comprehensive health insurance.

Requirements

• 2-5 years of experience in media analysis or a related field, with hands-on experience in traditional media (agency, brand, or station side)
• Proficiency with media monitoring tools (e.g., Meltwater, Cision, or similar platforms)
• Strong command of data analysis tools (e.g., Excel, Google Analytics, Tableau, etc.) to turn data into insights
• Proven ability to analyze large datasets, identify trends, and translate data into actionable insights that improve media strategies
• Excellent written and verbal communication skills, with the ability to present complex findings in a clear and concise manner to diverse audiences
• A keen eye for detail, with the ability to spot trends, discrepancies, and opportunities in large datasets
• Ability to think critically and creatively to solve problems, improve strategies, and drive media optimization
• Strong organizational and time management skills, with the ability to prioritize tasks, meet deadlines, and thrive in a fast-paced environment
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field

Responsibilities

• Lead comprehensive analysis of cross-channel media performance, turning complex data sets into clear, actionable insights
• Develop and maintain sophisticated reporting frameworks that track campaign ROI and identify optimization opportunities
• Conduct deep-dive competitive analysis to uncover market opportunities and emerging trends
• Partner with media buying and creative teams to optimize campaign performance through data-driven recommendations
• Create compelling presentations that tell the story behind the numbers for internal teams and clients
• Spearhead the evaluation of new media monitoring tools and analytics platforms
• Build predictive models to forecast campaign performance and guide strategic planning
• Design and implement A/B tests to continuously improve campaign effectiveness

Benefits

• $75,000 annual salary DOE
• Work remotely from home
• 12 days PTO within 1st year
• 3% Match Simple IRA
• 100% Health Insurance (including fully employer-funded coverage)