Digital And Social Media Analyst

Summary

Join VivSoft, an emerging technology company, as a Social Media Analyst. This role leverages tools like Sprinklr and Google Analytics to provide expertise in social media analytics, digital marketing performance, and business intelligence. You will create dashboards and reports, analyze social media campaigns, perform social listening, and offer actionable insights to optimize digital strategies. The ideal candidate possesses 4+ years of Sprinklr experience, strong SQL skills, and a Bachelor's degree in a related field. A competitive salary between $90,000 and $115,000 is offered.

Requirements

• 4+ years of relevant full-time experience with Sprinklr; preferably in reporting for owned social media channels, social listening, competitor analysis and digital analytics
• Strong SQL skills
• 2+ years of experience with Sprinklr Dashboarding
• A Bachelor’s Degree in Computer Science, Business, or a related field
• Broad expertise in digital analytics, including knowledge of current trends, best practices, and market-leading software
• Familiarity with big data analysis, business intelligence (BI) software, data modeling, and predictive analytics
• Experience in producing insights & recommendations analyzing digital data
• Setting appropriate KPIs and optimization metrics, understanding how best to approach setting benchmarks and goals according to client needs
• Identifying, analyzing, and interpreting trends or patterns in complex data sets
• Experience using digital tools to derive actionable insights, including Sprinklr, Google Analytics and native platform reports
• Experience generating reports and building dashboards
• Developing and applying strategic measurement frameworks to form the basis of ongoing performance assessment and optimization across paid, earned, and owned channels
• Knowledge of social media platforms (Facebook, YouTube, Instagram, Twitter, etc.)
• Previous work experience as a Social Media Analyst, Digital Marketing Specialist, or similar role
• Hands-on experience with social media platforms and paid and organic digital marketing campaigns

Responsibilities

• Provide subject matter expertise on social media analytics (Facebook, Twitter, Instagram, YouTube, and other social media platforms), user experience and behavior, data analysis and reporting
• Build of Social Media analytics reports (daily, weekly, monthly, quarterly, ad-hoc)
• Development and maintenance of client facing social media dashboards
• Develop analyses and reports to effectively monitor performance, trends, and opportunities within social media channels
• Evaluate digital campaigns against KPIs and provide analysis and optimization recommendations
• Track social media campaign performance and metrics and provide reports to clients
• Provide analysis of social media landscape, conversation volume, engagement rates, message velocity, and audience demographics
• Monitor social media analytics results to coordination with client goals and benchmarks
• Utilize social media analytics tools (Sprinklr and Social Media platform analytics)
• Analyze the social conversation of audience segments to uncover patterns in follower language, interests, or behavior and communicate with ASPA users
• Develop social listening dashboards and produce reports/predictive analysis on the social listening topics
• Build Queries, Topics, Themes, Conversation Insights etc using Sprinklr
• Produce data analytics insights and recommendations and communicate with ASPA audience

Benefits

$90,000 - $115,000 a year