Media Buyer

Summary

Join BAD Marketing, a leading Growth Marketing Agency, as a Meta Media Buyer! You will play a key role in planning, executing, and optimizing paid media campaigns on Meta platforms. Collaborate with the marketing team to develop strategies that drive traffic and maximize ROI. You will also manage digital media campaigns for our local automotive department. This position requires experience managing Meta Ads campaigns for Ecommerce businesses and a proven track record of driving results. We offer comprehensive benefits, including health insurance, PTO, paid holidays, and professional development opportunities. The role is remote and operates on an EST schedule.

Requirements

• 1-2+ years of experience managing Meta Ads campaigns for Ecommerce businesses
• 1-2+ years of experience of Meta and Ecommerce platforms like Shopify and/or similar platforms
• Proven track record of driving results and maximizing ROI through excellent analytical and data interpretation skills
• Strong understanding of Ecommerce strategies and be able to implement effective online advertising strategies to Ecommerce businesses
• Holistic understanding of Ecommerce and digital marketing in the Ads space
• Excellent verbal and written communication skills
• Strong attention to detail and organizational skills

Responsibilities

• Collect, analyze, and maintain data to drive insights and improve business performance
• Analyze Meta media business metrics and associated performance data daily to ensure client success, providing intelligent synthesis, interpretation and action plans
• Ensure funnels/websites are working properly and set up for traffic. Optimize split test, A/B test ad copy, images and videos to meet performance goals
• Collaborate with internal teams to create cohesive campaigns across digital and social media platforms, measure and report performance against goals (ROI and KPIs) while identifying trends to optimize spend and performance
• Create, launch, and manage ad campaigns on Meta platforms, including Facebook and Instagram

Preferred Qualifications

Experience managing over 6 figures of ad spend

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• PTO
• Paid US Holidays
• Opportunities for professional development and advancement within the organization
• A collaborative and innovative work environment with a focus on creativity and results