Media Buyer

Summary

Join BAD Marketing, a leading Growth Marketing Agency, as a Media Buyer specializing in Meta and Google. You will be responsible for planning, implementing, and managing online advertising campaigns, creating engaging ad copy and visuals, and analyzing campaign performance data. This role requires a minimum of 2 years of experience in Google & Meta media buying, strong analytical and communication skills, and experience managing over $100,000 in ad spend. Benefits include comprehensive health insurance, PTO, paid holidays, and professional development opportunities. The position is remote and requires working 9 AM - 6 PM EST. We offer a collaborative and innovative work environment.

Requirements

• Holistic understanding of information marketing
• Minimum 2+ years experience in conducting Google & Meta media buying activities
• Demonstrated analytical and data interpretation skills
• Strong verbal and written communication skills
• Detail-oriented, organized, consistent, and reliable
• Quick learner with the ability to apply personalized training to action
• Account management experience with a focus on client relations
• Managed over 6 figures of ad spend
• Experience and understanding of both Google and Facebook Ads

Responsibilities

• Develop strategies for online advertising campaigns on Google and Meta platforms based on client goals and target audience
• Create engaging ad copies and visuals, continuously optimizing them to improve performance
• Manage the budget allocated for advertising campaigns to ensure cost-effectiveness and maximum reach
• Analyze campaign performance data using tools like Google Analytics and Meta Analytics, providing insights to optimize future campaigns
• Utilize targeting options on Google and Meta platforms to reach specific demographics, interests, and behaviors
• Decide where ads should appear on the platforms to maximize visibility and impact
• Keep up with industry trends, platform updates, and changes in algorithms to adapt strategies accordingly
• Communicate with clients to understand their goals, provide updates on campaign performance, and make recommendations for improvement
• Generate regular reports on campaign performance and present findings to clients and internal teams

Preferred Qualifications

Google Marketing Certification

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• PTO
• Paid US Holidays
• Opportunities for professional development and advancement within the organization
• A collaborative and innovative work environment with a focus on creativity and results